1. Social Media Activity and Summary
March 2016

2. Posts Highlights from WDM’s Various Platforms
Total number of posts on each platform since January 1st: 29
Total of 87 posts in 2 months!

3. Total of 4,034 page likes – All organic.
The combination of original article written by Alex (or anyone else from the organization) and timing / subject that is trending, brings high interaction rates across all social platforms.

4. WDM’s posts reached 281,333 people since January 1st
The post with the highest reach
People who saw the post: 67,897
Post likes: 1,648 Shares: 40
The post was an album gallery and a short summary of the marketing panel Alex took part of during the International Diamond week conference in Tel-Aviv.
The post with the highest engagement rate
People who saw the post: 65,978
Post likes: 2,532 Shares: 61
The post was a link to an article that Alex wrote on GemKonnect. The article’s headline was really relevant because of the hype that was around Leonardo DiCaprio during the days that were leading to the Oscars.

5. LinkedIn Total Page Followers: 92 Total Group Followers: 159
The post with the highest reach:
The post about the panel that featured Alex at The International Diamond week had the highest impressions rate (people on LinkedIn who saw the post in their feed) in February. Posts that include information about WDM’s activity during events or posts such as the article from Alex, draw more impressions and should be generated more often.

6. Twitter Total Page Followers: 627
Number of new followers from January 1st: 75 – All with organic reach!
The top tweets of 2016 so far, were mostly related to insights and summaries about the Diamond and jewelry industry back in Interestingly, the post with the highest engagement in February was the tweet about the article of Alex in GemKonnect. The tweet mentioned Leonardo DiCaprio who, at that time, was a trending topic due to the Oscars.

7. Impressions on Twitter – Every time a user is served a Tweet in timeline or search results.

8. Social Media Insights
As the article with Leonardo DiCaprio’s name in the headline indicated – The combination of original article written by Alex (or anyone else from the organization) and timing / subject that is trending, brings high interaction rates across all social platforms.

9. Thanks!