1. Exploring Marketing Activities

3. Distribution Process
Location
Advertising
Logos, Slogans, Jingles
Propaganda Strategies
Value
Production Cost
Selling Price
Profit
Retail & Wholesale
Target Market
Segmentation
Needs & Wants
Goods, Services, Ideas
Product
Price
Place
Promotion
A blend of four marketing elements that, used wisely, can ensure satisfied customers.

4. A good, service, or idea that is created for the purpose of satisfying a need or a want.
Something somebody must have
Want:
A want is the desire for products or services that are not necessary, but which consumer’s wish for.

5. Good:
A tangible product that is purchased for consumption by the consumer. Has a manufacturing process.
Performing a action for the consumer either because they do not want to do it or cannot do it.
Service:
Idea:
An attempt to communicate a brand, product, or concept to the general public by creating a strong message.

6. Identify if the product is a Good, Service or Idea, AND if it satisfies a Need or a Want.

7. What the customer is charged
What the customer is charged. Value is what the customer give up relative to what they get.

8. Production Cost: Selling Price: Profit:
The cost of manufacturing the product..
Selling
Price:
What the customer pays for the product.
Profit:
The difference between the production cost and the selling price.

9. $4.00 $1.00 $3.00 Selling Price: Supplies per Item: Profit: $30.00
You make friendship bracelets and sell them to friends and family.
$4.00
Selling Price:
Supplies per Item:
$1.00
Profit:
$3.00
$30.00
Now suppose you sold 10 of them? How much would you make?

10. Wholesale: Retail: $6.00 $3.00 What the store pays for the product
What the customer pays the store
Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars.
What is the RETAIL price?
What is the WHOLESALE price?
$6.00
$3.00

11. $87.50 $150.00 How much did Mary Jane make this month?
Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars.
How much did Mary Jane make this month?
$87.50
How much did the Craft Barn make?
$150.00

12. The advancement of a product, idea, or point of view through publicity and/or advertising.

13. Logos: Jingles: Slogans:
Emblem that promotes instant public recognition
Logos:
Catchy tune or phrase designed to be easily remembered.
Jingles:
Slogans:
Short striking phrase used in advertising.

14. The goal of promotion is to make you aware of the product—to get their product in your head, and keep it there.
See Video

15. Promotional Strategies:
Here are some of MANY different promotional strategies that can be employed in addition to typical advertisements.
Contests
Some require a purchase, some do not. The idea is to promote your brand and put your logo and name in the public eye, rather than actually make money.
Social Media
Companies can promote products in a more relaxed environment. Connect with a world of potential customers.
Product Giveaways
Allow potential customers to sample a product—great for new products.
Point-of-Sale and Endcap Marketing
Aimed at “convenience” selling where products are placed in the “end cap” of an aisle so it is easily accessible.
Customer Referral Incentive Program
Encourages current customers to refer new customers to the store. Free products, discounts and cash rewards can be incentives.

16. Also known as Distribution.
The product is properly distributed and available in a convenient location at the right time.
Also known as Distribution.
“Sorry, we’re out of stock…”
“Do you have it in a size 8?”
Have product in the right quantities at the right time at the right place.

17. Distribution Channel:
Producer
Wholesaler
Retailer
Customer
Distribution Channel:
Producer
Retailer
Customer
Producer
Customer

18. Channel Intermediaries Wholesaler Retailer Internet Licensing
Break down bulk into smaller packages for resale
Take ownership from producers and sell to retailers
Provide storage facilities
Reduce physical contact between producer and consumer
Retailer
Strong personal relationship with consumer
Holds several brands and products
Often offers credit to customer
Have a strong “brand” themselves, e.g. Ross, Wal-Mart, etc.
Internet
Geographically dispersed market
Niche products reach a wider market
Low barriers to entry—setup costs are small
Can use e-commerce technology (pay online, software, etc
Licensing
Contract which allows another business to manufacture and provide a service which conforms to your license.
Licensee gets fees for goods sold, but does not run the business
Use of an already established distribution system in exchange for less control.

19. Avery makes jewelry in her house
Avery makes jewelry in her house. For a while she sold it to her friends for extra cash. Then the demand got too great so she started selling online. Then she hired a few people to help her make the jewelry, and is starting to sell them in local boutiques. What is her distribution channel?
Examples: 3
Ron restores cars. He gets the cars from a junk yard or from individual sellers, fixes them up, and then sells them directly to customers through the internet. What is his distribution channel? 1 4
Bergman’s is a huge retail jewelry store in Germany. They import all their jewelry from other counties and from other stores and put the famous “Bergman” logo on them, which makes them easier to sell, since their brand is so well known. What is the distribution channel for Bergman’s?
Elouise works for Slater’s, a clothing store. Her store buys clothing from other retail stores that they were unable to sell or had minor problems. Slater’s sells them for a low price, targeting lower income families. What is the distribution channel for Slaters? 2