1. The Kurt Lewin’s theory
CHANGE MANAGEMENT
The Kurt Lewin’s theory

2. Respond to Environment
Why change?
Improve Company Image
Respond to Environment
To tackle Competition
Be the Best in Business

3. >>>Field Forces<<<
Driving Forces
>>>Field Forces<<<
Restraining Forces
Customer want new product
Loss of staff overtime
Plan: Upgrade Factory with new manufacturing equipment
Current State
Desired State
Staff frightened of new technology
Improve speed
of production
Driving Forces Restraining Forces R1 D1
Raise volumes output
Environmental impact of new technology D2 R2 D3 R3 D4 R4
Control rising maintenance
cost
Cost
Driving Forces
Disruption
Restraining Forces

4. Kurt Lewin’s Model of Change
Unfreeze
Refreeze
Ensure that employees are ready for change
Ensure that the change becomes permanent
Execute the intended change

5. How can it be executed effectively
Define the change you want to see
Brainstorm or mind map the Driving Forces and the Restraining Forces
change
Evaluate the Forces
Review the Forces
Strategise
Proritise action steps

6. Limitations of the theory
Its difficult to freeze a planned change in the system
Its relevant to incremental and isolated changes and ignores the transformational and radical changes
It ignores the role of power and politics in an organisation
It is seen as a top - down, management driven approach and ignores situations regarding bottom - up change

7. Thank You!