1. Lucozade
Thobani Lukhele

2. FUELS.HUMANS LUCOZADE HISTORY VALUES BRAND IDENTITY ADVERT
TARGET MARKERT
COMPETITORS
FUELS.HUMANS

3. HISTORY
Glucozade first manufactured in 1927 by William Owen a chemist based in Baras bridge Newcastle. It was manufactured for several years as a source of energy for those who were sick with common cold and flu.
We changed in 1929 to Lucozade
We have a research arm called the Lucozade sports science academy.
In-between 1984 and U.K sales tripled to almost 75 million.
Currently owned by Suntory a Japanese holding company

4. VALUES What our products about
Provide many calories of energy from sugars, is to improve endurance and improve performance
Products manufactured as soft drinks
We aim to provide an effective energy drink that provide improvement in endurance while giving our consumers a overall enjoyment of the drink flavors
Strength
Fitness
Joy

5. BRAND INDETITY
We are recognized for our yellow Lucozade swoosh logo. The most popular bottle is the orange made of orange the way our logo stands is to draw of the speed and strengths our products about

6. COMPETITORS The soft drink market is worth around 3.55 billion
Red Bull has 27% market share
PowerAde has a 4.5 market share and we..
Have under 60% market share

7. ADVERT
The advert will be a profile advert based on a aspiring dancer where she will talk about how effective PowerAde has been to her the campaign will be based around this profiles using a range of advertising techniques such as humor, seriousness ,,and story based we hope that the characters captured in this ads will inspirational and relatable leaving a long lasting impression on consumers they will also represent our brand values of hard work and aspiration.
We will have online and television advert
Online advert will be broadcasted on popular websites such as YouTube , Facebook and twitter which has over a billion users our campaign will also have its own website which will generate information about our product .
People will be able to upload their own video profile on our website
Television advertising slots will be on when sports programs. They will be broadcasted when TV shows such as x factor are on ..s they have the most viewers.

8. TARGET MARKET
Our target market is a demographic of active male and female athletics between an age range of predominately male.
Manual laborers & students who consume lucozade as a soft drink.
we have a high presence in areas such Manchester, Liverpool and London

9. WE HOPE YOU JOIN US IN OUR ENERGETIC ADVENTURE!!