1. visual language 1

2. VISUAL COMMUNICATION
Human beings communicate through more than just words, gestures and music.
How do humans communicate visually?
Why do humans communicate visually?

3. VISUAL LANGUAGE
Visual language is a form of communication that uses images to relay messages.
Many different aspects of reality can be represented through images.
Visual language is a form of communication that uses images to relay messages.
Many different aspects of reality can be represented through images.

7. PROCESS OF VISUAL COMMUNICATION
Messages are transmitted through images.

8. a transmitter a recipient a message a means
The basic elements of a visual message are:
a transmitter
a recipient
a message
a means
Without all four parts it wouldn’t be possible to establish communication.
A visual message has four parts: …
Without all four parts it wouldn’t be possible to communicate.

9. TRANSMITTER
A transmitter is a person, or a group of people, who wants to establish communication.
For example, when a friend writes you a letter, he or she is the single transmitter. When you read a newspaper/magazine or watch TV, the transmitter is a company or an organization.
For example, if your friend writes you a letter, the single transmitter is your friend.
When you read a newspaper/magazine or watch TV, the transmitter is a company of an organization.

10. MESSAGE A message is the information the transmitter
wants to communicate.
The message can be simple or complex and can consist of a variety of visual stimuli, such as signs, colours, forms, etc.
The message can be simple or complex and can consist of a variety of visual stimuli, such as signs, colours, forms, etc.

11. In a visual message, two aspects are especially important: the aim of the message and its visual structure.
The aim is the objective whichthe transmitter wants to achieve through his/her image.
The structure is the visual content, the subject matter and the artistic style. The structure depends on the aim.
The structure is the visual content, the subject matter and the artistic style, which depend on the aim of the message.
Two important aspects of a visual message: The aim and its visual structure.
The aim is
The structure depends on the aim of the message. It is the visual content, the subject matter, and the artistic style.

12. RECIPIENT
A recipient can be any person or organization to whom the messages are addressed.
A recipient is fundamentalin the process of communication. Everything that the transmitter needs to do to transmit a message (its aim, structure and characteristics) depends on the recipient.
A recipient is fundamental.

13. For example, when creating an advertisement for children, a transmitter needs to confirm the adequacy of the product for the intended recipient’s age and to know that the advertisement will be better accepted if, for instance, it has warm and vivid colors.
For example, when creating an advertisement for children, a transmitter needs to confirm the adequacy of the product for the intended recipient’s age and to know that the advertisement will be better accepted if, for instance, it has warm and vivid colors.

14. A MEANS
A means is the medium or channel of communication through which the messages are transmitted.
Answers:photography, computer, mass media – press, television, cinema

15. TYPES OF MEANS OF COMMUNICATION
Can you say different types of means of communication ?
Now can you say different types of visual communication?
Now can you say different types of visual communication?

16. Types of means of visual communicacition
ARTS
TELEVISION
THE PRESS
ADVERTISING
GRAPHIC DESIGN
THE INTERNET

17. Massmeans of communication
ARTS
Through visual arts, artists represent and express sensations, concepts, feelings and situations using material or virtual elements that can be perceived by the senses (especially sight).
Art has always had a public and an educational function.
The main factors in the development of an artistic work are matter, space, and time. Specialties within the visual arts are painting, sculpture, and printmaking.
Through visual arts, artists represent and express sensations, concepts, feelings and situations using material or virtual elements that can be perceived by the senses (especially sight).
Art has always had a public and an educational function.
The main factors in the development of an artistic work are matter, space, and time. Specialties within the visual arts are painting, sculpture, and engraving/printmaking.

18. Can you write down types of art that you remember? (L1-L2)

19. The seven arts PAINTING SCULPTURE ARCHITECTURE THEATRE / DANCE
LITERATURE
MUSIC
CINEMA

28. TELEVISION

29. Television
It’s one of the most influential means because of its ease of access and its ability to capture almost all of the senses of the viewer.
Television can be persuasive, and it performs three functions: inform, educate, and entertain. It uses the elements of cinematic language and image sequences (live or pre-recorded) combined with words.
In the language of television, music, sound effects, sounds and silences all help to transmit the message.
It’s one of the most influential means because of its ease of access and its ability to capture almost all of the senses of the viewer.
Television can be persuasive, and it performs three functions: inform, educate, and entertain.
It uses the elements of cinematic language and image sequences (live or pre-recorded) combined with words.
In the language of television, music, sound effects, sounds and silences all help to transmit the message.

30. Think of all the types of television programs that you know in L1 and L2?
Think of all the types of television programs that you know. (L1 and L2)

31. TYPES OF TELEVISION PROGRAMS
NEWS
CINEMA
CARTOONS
DEBATES
COMPETITIONS
REPORTS
INTERVIEWS
SERIES
SPORTS
SHOWS
GOSSIP

32. THE PRESS

33. The Press
 In the press, textual and visual language have a similar importance.
 The extent to which either type of language is present varies depending on the issues being reported and the characteristics of each magazine or newspaper.
 Its main function is to inform about what is currently happening around us.

34.  Visual language from the press is primarily composed of:
 Comics
 Drawings
 Maps
 Information graphics (computer graphics)
 Pictures

35. ADVERTISING Think of media where you find advertising.

36. ADVERTISING
 Advertising attempts to draw attention to a certain product and persuade the public of how good the product is in order to sell it.
 Advertising highlights the advantages of goods and services, as well as the benefits the consumer will enjoy after the purchase.
 With the goal of persuading, advertising uses very attractive images . These images are planned to the last detail.

38. ADVERTISING CAMPAIGNs
They are organized during certain times of the year to promote the sale of certain commodities. Say some examples.
There are also social campaigns.
They are promoted by institutions.
They seek to change the attitudes or behaviours of people searching to improve their well-being.
They are organized during certain times of the year to promote the sale of certain commodities, for example: the Christmas season, Summer sales, etc.
There are also social campaigns.
They are promoted by institutions.
They seek to change the attitudes or behaviors of people searching for a better well-being.

39. ADVERTISING CAMPAIGNS
Think of different types of social campaigns. (L1 and L2)

40. Types of social campaigns
Health promotion
Protection of the environment
Reduction of traffic accidents
Reduction of work-related accidents
Defense of peace
Defense of human rights
Education about the effects of drugs

41. THE INTERNET

42. THE INTERNET  Is one of the new information technologies.
 Is one of the tools most utilized by youth.
 Internet is a global network that allows users to communicate freely and rapidly.
 The most important aspects of internet are speed, information and interactivity.

43. ACTIVITY
What do we use internet for?

44. Activity Information: News, Current events
 In groups of 2 or 3, discuss different uses for internet.
 One person in the group needs to write a list of all of the uses.
 Which group has the most?
 Write down any of the uses on the following slides that you do not have on your list.
Information: News, Current events
the sending and receiving of messages and files
Advertising: Companies display their products in many ways
Buying and selling: Nowadays, you can buy almost anything on the internet, reserve hotels, purchase plane tickets, buy tickets for shows

45. Use of the internet INFORMATION News Current events EMAIL
Sending and receiving messages
File sharing
ADVERTISING
Companies display their products in many ways
Other services: watch movies, share music
Online gaming: video games, gambling
Online talking: Skype, learning other languages
Social networks:

46. Use of the internet BUYING AND SELLING
Nowadays, you can buy or sell almost everything on the internet
Hotel reservations
Plane tickets
Tickets for shows
Tickets for cinema
Etc.

47. Use of internet OTHER SERVICES Watch movies Listen to music
Sharing files
ONLINE GAMING
Video games
gambling

48. Use of the internet ONLINE CHATTING Skype Learning another languages
SOCIAL NETWORKS
Facebook
Twiter
Flyckr
Etc.

49. Graphic design
Graphic design

50. Graphic design Graphic design
 Its main purpose is to transmit specific messages through graphic compositions with various media such as posters or brochures.
 Currently, the computer is a powerful tool for graphic design.
Graphic design