2. The Planning Process
There are 5 steps involved in the Planning Process:

3. 1. Set Objectives Objectives must be: Specific Measurable
Actionable (but challenging)
Realistic
Timely

4. “I want to lose 10lbs by Christmas.”
1. Set Objectives
Example:
“I want to get in shape.”
“I want to lose weight.”
“I want to lose 10lbs.”
“I want to lose 10lbs by Christmas.”

5. 1. Set Objectives Two types of corporate objectives:
1. Financial Objectives:
“Decrease production costs of Nike Women’s apparel by 10% within the next 18 months.”

6. 1. Set Objectives Two types of corporate objectives:
2. Strategic Objectives:
“Enter one new international market with 10 Nike running shoe products within the next year.”

7. 2. Where do you stand vs. your objectives?
Evaluate your internal strengths and weaknesses.
Nike’s strengths? Weaknesses?

8. 3. Anticipate Future Conditions
What could happen externally to help or hinder success?

9. 4. Generate Alternative Plans
How can we meet our objectives?
Deal with a local retailer to carry Nike shoes
Open a Nike store
Buy a competitor

10. 5. Implementation
Choose the best plan and outline the steps as to how it will work.
Plan: Open a Nike store
Select a destination country
Negotiate with government
Select a location
Purchase site
Find building contractor…

11. The Planning
Process Activity

12. Task: Teams will be given a number of pictures in a random order
Task: Teams will be given a number of pictures in a random order. When arranged properly the pictures tell a distinct story.

13. Each group will have 5-10 minutes to:
1. Set SMART Objectives
2. Determine their team strengths and weaknesses
3. Think of at least 1 future condition that could help or hinder success
4. Write out how you will implement your plan of action

14. Once this plan is approved, the team will get their pictures and can begin arranging them.
They can ask to have their pictures checked 4 times will be given a “correct” or “incorrect” answer. If they do not succeed in any of the 4 attempts then they are eliminated.
The first team to correctly order the pictures wins.