1. Sports and Entertainment Marketing 2 Final Exam Study Guide
Amira Gamble
SEM2

2. 3.05 pg.50
How to Improve Group Sales

3. 3.06 pg.51 Merchandising Opportunities for Sports/Events
Disadvantages and Advantages of Branding Merchandise
Merchandising Ideas
Merchandising Options

4. 3.07 pg.53
Bartering
Bartering Agreements

5. 3.08 pg.54 Different Types of Sport/Event Insurance
Comprehensive General Liability
Cross-Liability Coverage
Rider
Prize Indemnity
Sports-Accident Insurance
Event Insurance

6. 3.09 pg.56 Hospitality Contingency Plans Geographic location
Threats and Hazards

7. 3.10 pg.58
Hospitality