1. AGCA PRIDE CAMPAIGN Tinambac, Camarines Sur Catherine B. Demesa
AGCATON
AGCA SANCTUARY
MODIFIED
AGCA PRIDE CAMPAIGN 1

2. Final 3 key messages
AGCA SANCTUARY Satuya ini!

3. AGCA Logo and Slogan

4. Lessons learned during message/material testing
Stick to the message that have resonance with your target audience.
MASCOT:
Friendly and charismatic.
Have a strong character but
does not appear or sounds
like imposing.
PRE-TESTING Intercept Interviews FGDs

5. Changes as a result of pre-testing of message
AGCATON

6. DRAFT material no. 1: T-Shirt

7. Draft material no. 3: jingle and mass song
SATUYA INI
(Jingle)
Madya, madya
Digdi sa Dagat ta
Madya helenga
Digdi yan sa AGCA
Gayon kang dagat
Dapat Atamanon ta
Gabos na yaman nya
Para sa AGCA
Ref: Sa AGCA ini, Satuya ini
Chorus:
Satuya ini
Ang Dagat ta
Satuya ini Yaman ta
Sa AGCA ini mayong iba
Satuya ini… (3X)
Ining Dagat ta
Tabang sa buhay ta
Kaya madya
Siya ingatan
Ini ang yaman ta
Ini satong dara
Hanggang sa aki ta
Repeat refrain and chorus
BALAOG NIN PAGKABUHAY
(Church Song)
Ang balaog hale saiya
Sa ibang paagi nya dinadara
Arog satom sa dagat nya itinao
Itinao ang dagat sa satuyang kamot
Balaog na tanda kan saiyang pagkamoot
Satong ingatan, iaatang sa kaakian
Ang kagurangnan, pasalamatan
Chorus:
Ang balaog hale sa kagurangnan
Daeng siring na pasalamatan
Tinao sato ang dagat bilang kadamay
Balaog sa satong pagbuhay (2X)
Balaog sa satong pagbuhay

8. DRAFT material no. 2: Billboard (First Draft)

9. AGCA MASCOT DESIGN FISH CHARACTER Color red- red grouper Markings Fins
HUMAN CHARACTER
Smiling Eyes
Big smile
Feet
KIDDO CHARACTER
School uniform- with his name on it
Cap- with the message “satuya ini”
School shoes
Bag (optional)

10. CAMPAIGN LAUNCH PLAN A: Blessing of the Guardhouse and marker buoys
PLAN B:
1. Walk with AGCAton
- His first appearance
- T-shirt
- Billboard
- Jingle
2. Mass – church song and homily
3. Blessing of Guardhouse
4. “Harana ni AGCATON”
A Musical Play
5. Billboard installation
6. T-shirt – uniform every Wednesday
7. Jingle
8. Parlor Games with AGCATON
CAMPAIGN LAUNCH

11. Top 3 accomplishments in BROP
1. Deputation of ~30 Bantay-dagat volunteers
2. 24/7 Guarding
3. Reporting System

12. Biggest challenge and solution in BR if any
It is the things
we do get that
we did not want and never expected.
Slow process of constructing guardhouse and patrol boat-
ALWAYS HAVE a Plan B!!!
2. Revert back to fishing inside the MPA by 1 Bantay-dagat
BE CONSISTENT… “people change”
3. Barangay Captain not cooperating
“ CUSTOMER IS ALWAYS RIGHT”

13. Biggest challenge and solution in SM
How to find the right
artist and come up
with a very good
campaign materials?
Find the best man for the job
Do research on their previous jobs
Personal communication

14. Thank you for listening!
I would love to see you all on 14th of October. This will gonna be my career launch as the official flagship species for the AGCA Pride Campaign.