1. Living in a Media World
Chapter 1

2. Living in a Media World
Who is Felix Kjellberg? He has 10 billion views on YouTube.
Maybe you know him under his nom de plume, PEWDIEPIE.
He’s known for his play with me video games that have him laughing, screaming, and acting out parts of the game.

3. What is Communication?
The simple definition: the act of exchanging information between living organisms
Everything communicates in some way, not just humans
Examples
Bees communicate to the hive where food is
Whales and dolphins sing to each other
Reproduction, i.e. the exchange of DNA is communication

4. Communication, Continued
What makes Human Communication unique?
The many ways humans have developed to communicate:
Writing
Speech
Art
Music
Technology
Dance
Photography
Body Language

5. Types of Communication
Intrapersonal Communication Communication you have with yourself
Interpersonal Communication Communication between two people
Group Communication One person is communicating with an audience of two or more people.
Mass Communication
Communication between a sender and a large undefined large number of people

6. What is Mass Communication?
When an individual or institution uses technology to send messages
Messages sent to large, mixed audience not known to the sender
Traditional methods of mass communication being replaced by social media & online reading and viewing

7. Players in the Mass Communication Process
Sender The organization or individual responsible for the message being sent
Message The content being transmitted by the sender to the receiver
Channel The medium used to transmit the message
Receiver The audience for the mass communication message

8. Mass Communication Models
Transmission Model (SMCR) A dated model useful for identifying players in the mass communication process
Ritual Model Media use is an interactive ritual by audience members. Looks at how and why audiences consume messages

9. Mass Communication Models
Publicity Model How media attention makes a person, concept, or thing important
Reception Model How audience members derive and create meaning out of media content

10. Evolution of the Media World
1100–1400 AD: Pre-mass media communication networks
1450s: Development of movable type, printing
1814: Steam-powered printing press
1844: First U.S. telegraph line
1866: First trans-Atlantic telegraph line

11. Evolution of the Media World
1880s: Invention of the gramophone
Late 1800s: Development of radio
1890s: Development of motion pictures
1939: First television broadcasts
1990s: Internet becomes a channel of mass communication
2000s: Rise of social media

12. Media Literacy Audience members’ understanding of:
Who/what the media are, and how they operate
The messages delivered by the media
The roles media plays in society
How audience members respond to media messages

13. Basic Dimensions of Media Literacy
Cognitive Dimension Ability to intellectually process information communicated by the media
Emotional Dimension Understanding the feelings created by media messages

14. Basic Dimensions of Media Literacy
Aesthetic Dimension Interpreting media content from an artistic or critical point of view
Moral Dimension Understanding the values of the medium or the message

15. Seven Secrets “They” Don’t Want You To Know About the Media
Truth One: The media are essential components of our lives.
Truth Two: There are no mainstream media (MSM).
Truth Three: Everything from the margin moves to the center.
Truth Four: Nothing’s really new: Everything that happened in the past will happen again.

16. Seven Secrets “They” Don’t Want You To Know About the Media
Truth Five: All media are social.
Truth Six: Online media are mobile media.
Truth Seven: There is no “they.”
“Who is They?”