1. Banner exchange network
2008 г.

2. What is banner exchange?
The banner exchange network is a system of Internet communications built on a mutually beneficial exchange of banner displays on the pages of partnering web-sites which are part of the network.
The participants of the network who grant their advertising space for displaying banners of other parties are thus entitled to display their advertising materials on the pages of all the other websites.
2008 г.

3. Why a network?
The banner exchange network for the advertiser is a unified media space that merges advertising spaces of several Internet websites at a time.
The advertiser gets an opportunity to purchase advertising spaces at a unified price determined as a cost for a thousand displays of a banner of a certain format regardless the local price of each of the advertising space.
2008 г.

4. Why a subject-targeted network?
Unlike regular networks which host any websites, the subject-targeted networks unite solely the spaces similar in contents presented on a website. For example, there are networks aimed at automotive, medical themes or subjects, and even a Women-specific network.
Therefore, placing the advert in a certain subject-targeted network, the advertiser thus fulfills one of the paramount marketing tasks – outline a distinctly defined target audience that meets the purposes and tasks of a given advertising campaign.
2008 г.

5. Why IT-network?
The readership audience of computer-related websites is represented mostly by highly educated, technically competent and well-to-do people who are no doubt of interest to the advertiser as potential buyers.
Also, they are the most active and thoughtful users of Internet whose response to an adequately formed advertising message will be prompt and appropriate.
2008 г.

6. Why Hardwarez?
Hardwarez is the Russian Internet’s best-known and most popular specialized banner exchange network that unites most subject-targeted IT web-sites of Russia.
The network is built on the exchange of banners of five most common formats used among Russian computer-related websites (IT-news/review), file archives (files) and gaming resources (games).
Choosing the Hardwarez network as your advertising space, you will no longer need planning. The network itself will play maximum possible displays of your banner on each space and cover them all without exception.
2008 г.

7. Easy to make a choice Choose any banner format to your taste:
banner 468x60
banner
120x600
banner
160x600
banner
125x125
banner
125x300
2008 г.

8. Easy to plan Specify the required displays for your banner:
Statistics on banner exchange
networks yesterday:
Hardwarez 468x60
displays
CTR
0 34%
Hardwarez 125x125
0 22%
Hardwarez 160x600
139263
0 66%
Hardwarez 125x500
0 28%
Hardwarez 120x600
CTR.. %
2008 г.

9. Easy to place
That's it! Now your banner is visible to readers of over 100 computer-related editions of Russia!
Contacts:
_______________________________
Phone/Fax: +7 (495)
Web:
Address: , Moscow,
B.Savvinskiy per, 9, office 1000
Advertising group of the
3DNews.ru portal
2008
2008 г.