1. Taking Your Home to Market
Be sure to tie in benefits, not just features.
Use your top 4 or 5 marketing pieces, trial close, then pull out more if you need to.
Keep it somewhat short and expand if needed.
Show the sellers examples if you have an internet connection (don’t forget about web enabled phones too). Shorewest.com, guided home tour, MyShorewest, Shorewest OnDemand, etc.
Customize by adding in your own information.
Taking Your Home to Market 1

2. How We Can Help You Best Marketing Most Services Skills and Expertise
Custom marketing plan that will set your home apart and highlight your home’s unique qualities.
Most Services
Mortgage, title, closing, relocation and home services.
Skills and Expertise
To achieve the highest sale price and fastest selling time. Let’s take a look at what we offer… 2

3. Shorewest.com Most visited real estate website in Wisconsin
Easy search features
Photo slideshow
Guided Home ToursTM
My Shorewest
Show them shorewest.com (MyShorewest, guided Home Tour, etc.) on your computer, their computer, or your smartphone!
Over 90% of buyers start their home search on the internet
Benefits of shorewest.com:
Most visited real estate website in Wisconsin
85-95% of listing views are through shorewest.com. This means that the majority of buyers looking at our listings go directly to shorewest.com, not from another website.
Easy search features
More Information on homes – photo slideshow, guided home tour, community information, financing information
Bigger and higher quality photos
Buyers can sign up for MyShorewest where they can track market activity in an area and set price trackers on specific houses. Agents are able to see how many buyers’ searches match their listings and what price trackers have been set for their listings. It helps keep a pulse on the marketplace.
Attracting more buyers than anyone else to get your home sold faster and for more money.

4. Where Buyers Found the Homes They Purchased
How Buyers Found Their Homes
Where Buyers Found the Homes They Purchased
Internet
43%
Real estate agent
33%
Yard sign/open house sign 9%
Friend, relative or neighbor 6%
Home builder or their agent 5%
Directly from sellers/knew the sellers 2%
Our marketing strategy includes the sources where buyers are looking for their homes. Internet is the biggest and that is where we direct the majority of our marketing efforts
This graph is good to use if you are asking for 7% or 8% because it shows the importance of marketing to other agents too.
With the yard signs you can point out how visible ours are and that they are everywhere!
Source: 2013 Profile of Home Buyers and Sellers, REALTOR.org

5. Connecting With More Buyers
Mobile site & Apps
Listings on YouTubeTM
24-Hour Bilingual Hotline
Social media
55551
Show them mobile site, YouTube, or text the hotline!
I want to share with you some of the technology we use to attract more buyers…
Benefits:
Mobile site enables buyers to search for homes anywhere with their web enabled phones.
Iphone and Droid app that buyers and other agents use to find our homes.
Buyers can call or text the hotline and get information, have information texted to them, or connect directly with an agent while they are still in front of the house. I get a list of who has called/texted the hotline and follow up with them.
Buyers know that they can get information immediately with Shorewest and not have to wait for an agent to get back to them. 3

6. ShorewestTV On Demand Increases your home’s exposure
Around-the-clock On-Demand tour of your home
Helps potential buyers find your home by entering what they’re looking for in a property
Features:
Easy to search
National exposure
shorewest.tv 4

7. Resources You Need Closing Division Accounting Marketing
Information services
Relocation and Business
Development Center
Wisconsin Mortgage Corporation
Shorewest Home Services Center
Shorewest Insurance Services
Heritage Title Services
Career Development Center
Family of Companies
One Stop Shopping

8. Referral Network Network of Independent Brokers
500 top real estate firms
30+ countries
More exposure for your property
Leading Real Estate Companies of the World – Largest referral network in the US. Bringing in more buyers and creating more exposure for their property. We also work with relocation companies to bring in more qualified buyers transferring into the area. This is beneficial to talk about if you know you are up against a national franchise. 6

9. Home Services Center
Assistance before, during and after your transaction.
In-house team of personal assistants
Free gas and electric utility transfers
Continuous customer satisfaction tracking
You can use this slide if you want to pull HSC out separate from the Resources slide.
Benefits:
Helping our client’s make a smooth transition
Free lifetime access 9

10. Skill & Expertise Home Enhancement
Setting your home apart from the competition
Room by room tips
Pricing and Negotiation
Best price
Successful closing
Shows what I/we do specifically to help get your home sold.
Home Enhancement:
Room by room. Help make a plan for what will make the home stand out.
Tips to make your home the most appealing to buyers. If there are other homes in a similar price range, we want yours to stand out.
If you have any staging experience or designations, talk about how you can help the sellers.
Pricing and Negotiation:
Our CMA’s go beyond just pictures of similar properties. We look at days on market, months of inventory, what is the history (price changes, etc.) of the homes that have sold and currently on the market?
If you or your office have a good list to sale price ratio talk about it.
Use a Assessed to Sales price ratio for sold properties. What appraisers look at also.
Give the seller an example of how you are going to negotiate for them.
When an offer comes in:
Thank the other agent. Good relationship/get them working with us.
Gather comps to send along with a counter. We want to show the buyer that the seller’s house is the best value when compared with the buyer’s other choices.
Write a letter to the buyer. 4

11. Pricing
The seller can list their property at any price, but ask them when do they want it to sell?
We can help the seller price their home so that when a buyer views it, there will be urgency. If the buyer thinks it is a good value, they will often write a competitive offer quickly because they don’t want to lose out to someone else.
We want to capture the best buyers in the beginning when there is a pent-up demand.

12. Skills and Expertise Communication
Listing activity reports ed weekly
Ongoing communication
Smooth Transaction
Hiring the Shorewest team
Closing services
You can focus on the move
Communication
The Listing Activity Report (LAR) is sent out automatically every Monday once you set it up for the seller in contacts. They will see web activity, open houses, showing feedback, marketing activities.
Ask them how they prefer to communicate.
Talk about other ways you will stay in touch.
Smooth Transaction
They are not just hiring you, they are hiring the Shorewest team.
Lots of eyes on the paperwork and transaction to help make it as smooth/hassle free as possible.
Insert any slides or materials about your own skills or expertise 6

13. List your qualities here: Vice-Presidents Club $00 in Sales Fill in
Name Here - Biography
List your qualities here:
Vice-Presidents Club
$00 in Sales
Fill in
About me:
Name
Designations
Contact Info.

14. Wisconsin’s Largest Home SellerTM
More homes sold than the next three competitors combined!
We sell more homes than any other company in Wisconsin. We have helped more families…
We have more listings, more signs, and more buyers than any other company in Wisconsin.
Use local market graphs too (available on shorewest.net - Marketing Materials - Market Share Graphs).
Units Sold per MLS 01/01/ /31/2012 6

15. Get the Best of Both Worlds
A family owned company
Friendly service
Personal touch
Voted #1 Top Workplace
in Southeastern Wisconsin
Biggest, most-successful real
estate company in Wisconsin
Fastest
Best results
The seller gets a whole team working for them.
We know our marketplace, we are local.
Get our seller’s homes sold quickly and for the best possible price.
Show the seller the CMA after this. Consider pulling it up on the computer instead of having a printout.