1. The Business of America
Chapter 20.3 –

2. Guiding Questions:
How did the “business of America” change from ?
What were the long-term affects of the pro-business “spirit of the age”?
What were some of the industrial innovation that occurred?

3. 1918-1928 -A “Great Decade?” (Video)
(0:00 – 4:47)

4. Pro Business Presidents
American Industries Flourish under presidents Warren G. Harding, Calvin Coolidge and Herbert Hoover.
All were Republican presidents who favored policies that:
Reduced taxes
Increased business profits
Expanded the use of credit.

5. The automobile
Just as the railroads changed the ways in which Americans lived and worked… so too did the automobile.
Garages / Smaller lawns
Gas stations, Oil industry
Roads
Repair shops
More!

6. Urban Sprawl
The biggest change came in the distances that people could live from their jobs.
Cities began to “sprawl” (spread out) in all directions.
Many more cities developed, not just the big ones (Chicago, NYC, Philadelphia, Boston)
This is the beginning of suburban patterns of living

7. The airplane
The technology to fly in airplanes was developed in The technology was used during the Great War.
Afterward, the development of the early airplane industry occurred rapidly, initially for the U.S. Post Office to carry mail.
Charles Lindbergh and Amelia Earhart became heroes and symbols of the advancing age for their transatlantic flights.

8. America’s Standard of Living Soars
Wages rose
People now owned luxuries such as refrigerators, washing machines, etc
Car ownership rose
Emergence of telephones
Can you imagine your life without these luxuries? This was the beginning of hyper-consumerism!

9. The rise of American Advertising
Advertising previously focused on informing people about goods and services. But now…
Businesses hired psychologists and other professionals to figure out how to convince people to buy things.
The result was a change in the way Americans (and eventually, the rest of the world) consumed “stuff”.

10. Endless Prosperity?
The 1920s were called the “Roaring Twenties” because people thought everything was great after the war and that everyone was prospering.
Early in the 1920s the economy was strong and grew quickly. However, there were signs of trouble ahead…

11. Types of Credit
Credit – Buying a good or service without actually paying for it up front. A “promise to pay later.”
Installment Plans – Buying things over an extended period using more than one payment. “Five easy payments of $19.99…” is still $100.
Buying on Margin – Investing borrowed money with the hope of making money in the stock market.
…What happens when you lose??

12. Trouble Ahead? Increased use of credit was a dangerous practice
People wanted to buy as much “stuff” as they could. Things like cars, appliances, and clothes became status symbols (Veblen).
People bought more stuff, saved less, and acquired large amounts of debt.

13. Endless Prosperity?
Businesses kept growing larger: producing more goods as quickly as possible.
Technology allowed more production while also employing less people.
Businesses need people to buy what they make… with MORE goods to sell and LESS people with money to buy them… what do you think happened?

14. Tomorrow:
We will use the history we just learned about to try to predict the future!

15. Interdisciplinary Activity
Consider that some historians and sociologists say that we now live in a “post-industrial society.” This means that we are in the final stages of the industrial process or have perhaps transitioned into “something else.”
What about developing nations? Can we predict what will happen to them by looking at our own history?

16. Quick timeline: 1890-1919: Progressive Era 1920-1929: Roaring Twenties
People are tired of being exploited by wealthy business owners
They go on strike… demanding better wages, working conditions, and education.
: Roaring Twenties
New political atmosphere that supports big business and squashes workers movements
Short term: Businesses flourish, standard of living rises
Long term: Huge economic crash in 1929

17. Interdisciplinary Activity:
We are going to connect the history we just learned about to the present date. We learned about a period in which the United States had high wages, high levels of employment, and a high standard of living. We also talked about how some of the successes of the “Roaring Twenties” started to become problems toward the end of the decade. Now… let’s consider today. What kinds of jobs do we have in the US today? Who makes our stuff? What happens when these countries start demanding higher wages and higher standards of living? Status quo? Big changes?
“Planet Money” makes a T-Shirt -
Keep in mind the issues we have discussed: Consumerism, Jobs, Standard of living, labor unrest… etc

18. Writing Activity
What might happen if people in Bangladesh and other countries who are currently in their own “industrial revolution” start demanding higher wages and better living/working conditions?