1. Designer Brands Aren’t for Me!
Unit 4 What’s in Fashion?
Reading and Writing
Designer Brands Aren’t for Me!
说课人：乔光东

2. Contents Analysis of Teaching Material Analysis of Students
Teaching Methods
Teaching Procedures
Teaching Assessment
Blackboard Design

3. Key Points and Difficulties
Teaching Material
Status and Functions
Key Points and Difficulties
Teaching Aims

4. Status and Functions

5. Status and Functions Develop a right attitude to following fashion.
Summarize the main idea of each paragraph.
Help students improve their writing ability.

6. Teaching Aims At the end of the class, students will …
Knowledge Aims: (1) Use the new
words and phrases.
(2) Grasp the main idea of the text.
Ability Aims: (1) Develop students’
reading and analyzing ability.
(2) Improve their writing ability.
At the end of the class, students will …
Moral Aims: (1) Develop students’
healthy living style.
(2) Look at things from two sides.

7. Key Points and Difficulties
(1) The main idea of the text.
(2) Sentence patterns.
Difficulties
(1) Analysing the structure of the article.
(2) Long and complicated sentences.

8. A majority of the students are girls.
Analysis of Students
They are crazy about
fashion and
brands.
A majority of the students are girls.
Therefore, they should be active in participating in activities.

9. Teaching Approaches Approaches
Task-based Teaching Approach to develop their reading and writing abilities.
Group cooperation Approach to encourage them to be active in class and develop their teamwork spirits.

10. Teaching Procedures Lead –in Pre-reading While-reading Post-reading
Enjoy the video
Pictures
3mins
Pre-reading
Revision
7mins
While-reading
First-reading
Second-reading
20mins
Post-reading
Extension
Consolidation
14mins
Homework
1min

11. Lead-in Enjoy the video Fashion show Q: What’s the video about?
Purpose: Stimulate the students’ interest in learning the text.

12. Have you heard of these brands?
Lead-in
Have you heard of these brands?
Encourage students to be active in class and bring in this passage.

13. Revision
according to 根据
satisfying
令人满意的
锻炼身体，做运动
work out 出汗
sweat
Purpose: Make students familiarize with words and expressions, so that they won’t have trouble understanding the text to be learned.

14. First Reading Designer Brands Aren’t for Me!
Read the passage and tick true or false.
The latest “must-have” are the designers’ tricks.
People who follow the designer’s trend are usually lacking in patience.
Copies of the designers’ clothes are usually cheaper.
Many young British people buy second-hand clothes to be different.
Purpose: Make students read the article as fast as possible and make sure they can answer those gist questions above.

15. Second Reading Discuss the main idea of each paragraph. Para 1
The writer doesn't believe in designer brands.
Para 2
Designer brands are generally for people who don’t trust their tastes.
Para 3
Young people trust their judgment to buy their clothes.
Para 4
The author concludes the article by restating his view the he won’t spend money on designer brands.

16. Second Reading Summarize the main idea of the article.
The writer hates to buy ______________ which he thinks is the designers’ ______. Designer brands are generally for people who don’t _______________. Thus, rich young people don’t buy designer brands to ____________. Finally, the writer restates his view of being against ____________________________.
designer brands
tricks
trust their tastes
Look individual
buying expensive designer brands
Purpose: Help students Grasp the main idea of each paragraph and the whole text.

17. Structure of the article
Second Reading
Structure of the article
Title
Present the view (Para.1)
Proving the view (Para.2)
Proving the view (Para.3)
Restating the view (Para.4)
Purpose: Help students understand the structure of the article through second reading.

18. Extension Circle the sentence that means the same as the given one.
Why should I fall for the designers’ tricks?
a. I don’t understand what the designers mean.
b. I won’t believe the designers easily.
(2) It’s satisfying to buy it for a tenth of the price.
a. You will be satisfied if you can buy it at a very low price.
b. You will feel happy to buy the thing when it costs 10 times of the price.
fall for sb’s tricks
It is adj. to do sth.的用法
Purpose: Help students understand some long and difficult sentences.

19. Extension Discuss the following topic in groups. VS Agree Disagree
When it comes to buying, are you willing tofollow fashion or buy according to your needs?
Agree
It makes us cool.
________________________ …
Disagree
It’s a waste of money.
________________________ … VS

20. Extension
MAH00338.MP4

21. Consolidation
Complete the following passage, using the views discussed above.
Following the latest trend
I agree/disagree with the opinion of following the latest trend. To begin with, _______. Besides, _________. In addition, __________. In a word, _____________________.
Purpose: Improve students’ writing ability by making them use what they have learned in the text.

22. Read the text after class.
Homework
Read the text after class.
Rewrite the article “following the latest trend”, using their own words.
Purpose: Internalise what they have learned in class and polish up their writing.

23. 1. Adopt course evaluation method.
Teaching Assessment
1. Adopt course evaluation method.
2. Evaluate their performance in the course of teaching.
Activity 1
Activity 2
Activity 3
Activity 4
Activity 5
Group 1 8 7 6
Group 2 9
Group 3
Group 4

24. Blackboard Design Designer Brands Aren’t for Me! Agree
It makes us cool.
It brings us happiness.
By following the fashion,
we can dress attractively.
Disagree
It's a waste of money.
It 's a waste of time.
It shows a lack of judgment.

25. Thank You!