1. STAKEHOLDER MAPPING EXERCISE

2. DO WE HAVE AN ISSUE?
In India, 28 motorcyclists died every day in 2016 because of their failure to wear helmets. This amounts to 10,220 (the population of Davos!)
Motorcyclists are 26 times more likely to die than drivers of passenger cars in an accident
Wearing helmets:
improves the chances of survival by 42 %
Helps avoid 69% of injuries to riders

3. What is really happening?
Affordability
Cultural reasons
Long trips
Weather conditions
Hairstyle and Hair loss
Headache and Neck Pain
Turbans
Child headgear?
Tax Incentives
Improving the image (making it cool)
Prevents collision with flying insects
Protects eyes from air and dust
Technological and Design changes

4. Current Legislative Framework
“Protective headgear” mandatory for all drivers
Every two wheeler manufacturer has to provide protective headgear free-of-cost to the buyer
Pillion riders (and other riders) – No uniformity in law
Helmets – subject to 18% sales tax

5. KEEP SATISFIED MANAGE CLOSELY MONITOR KEEP INFORMED
Ministry of Finance
Ministry of Health
Ministry of Human Resources
Two-wheeler manufacturers
Media
Technical standards Certification bodies (BIS and ISI)
Insurance Companies
Celebrities, Influencers, Youtubers
MANAGE CLOSELY
Ministry of Road, Transport and Highways
Traffic Police (State Governments)
Judicial System
Civil Society Organisations / WHO
Helmet Manufacturing Association of India
Vendors
MONITOR
Two-wheeler users
Public
KEEP INFORMED
Hospitals I N F L U E C
INTEREST

6. NEXT STEPS Manage Stakeholders – Effective Communication
1958 Agreement – Regulation 22 (1972)
Uniform conditions for approval of helmets
Independent testing and marking of helmets
Improve statistical collection methods – amend the law on sound data