1. Tools for Spreading Success
Katrin Washroom Program

2. This "Tools for Spreading Success" presentation includes all the sales and marketing tools available for communicating Katrin’s ‘Hygiene Spreads Success’ theme in different customer touchpoints. The tools are tailored to suit the Katrin sales as well as distributor needs. You can choose which ones best serve your requirement.
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3. Sales Support Materials

4. Sales support package includes:
Presentation
Brochure
Roll-Ups
Posters
Gifts and giveaways
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5. Sales presentation
Updated sales presentation to support sales people in customer meetings.
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6. Sales brochure
Updated sales brochure to support sales people in customer meetings and customer communication.
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7. Roll-Ups
Visibility for customer events, happenings, trainings and trade fairs.
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8. Posters
Visibility for customer events, happenings, trainings and trade fairs.
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9. Gifts and giveaways
Information about available giveaways is provided by your local marketing.
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10. Distributor Support Materials

11. Distributor support package includes:
Sales speech
Campaign leaflet
Banners
Print ad templates
POS ideas
Wobbler
Sticker
Pallet wrapper
Floor sticker
T-shirts
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12. Sales speech*
(Describing the challenge using facts) The risk of infections increases in any location where people are in constant contact with each other. Infections cost organizations a lot of money. It has been estimated that, because of the common cold, European businesses lose hundreds of millions of euros per year.
(Involving the customer) An average employee is absent for 6-12 days per year because of flu. You can easily count how much that is in your organization!
(Giving the answer) Hygiene, on the other hand, spreads success. 80% of all infections are spread by touching. This is why hand washing is the best and cheapest cure and preventive measure.
(Moving on to a specific solution) A comfortable paper-based hygiene solution pays itself back quickly, and helps maintain productivity on a healthy level. Touch-free solutions are becoming increasingly popular. The Katrin Ease product family is an investment for the future.
* A short example of a sales speech from defining the customer challenge and providing a Katrin solution.
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13. Campaign leaflet
A compact handout that encapsulates the ‘Hygiene Spreads Success’ theme.
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14. Banners, larger size 140x350 pix
Banners of various sizes to be utilized on the distributor’s websites
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15. Banners, smaller size 468x60 pix
Banners of various sizes to be utilized on the distributor’s websites
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16. Print ad templates Different ads can be used in various
media. The templates are:
2 x horizontal templates
for four products
for six products
4 x vertical templates
for two products
for three products
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17. POS ideas Ideas for away-from-home visibility for
example in Cash & Carry. POS ideas
available:
Wobbler
Sticker
Pallet wrapper
Floor sticker
T-shirts
The POS ideas have been shown in the
following slides.
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18. Wobbler and sticker
Hygiene Spreads Success Did you know that proper hand hygiene can cut absenteeism by 50%*? Professional Katrin hand hygiene solutions help save costs, improve productivity, and motivate employees. *Am J Infect Control 2002;30:217-20
Wobbler
Sticker
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19. Pallet wrapper and floor sticker
Floor stickers
Pallet wrappers
Hygiene Spreads Success 80% of all infections spread by touch. Even common flus cost organizations hundreds of millions of euros in sick days and replacements. Katrin products help save costs and improve productivity.
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20. T-shirts – for POS and/or for internal use
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21. Additional Sales Support Materials

22. Additional sales support materials include:
Edutainment videos
Katrin Xpert learning module
katrin.com
HIX Hygiene index tool
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23. Edutainment videos Educational and entertaining office
hygiene theme videos are available on
the Katrin YouTube channel and can be
used for:
sales visits
trade fairs
customer events
internal training sessions
on the Web
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24. Katrin Xpert learning module
Katrin Xpert learning module includes information, quizzes and customer dialogue exercises for memorizing the key sales arguments.
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25. Katrin.com katrin.com will be updated to support
the Washroom campaign and
consultative sales approach. The
following katrin.com sections will be
updated:
Highlight area on the main page
Highlight area on the Washroom solutions main page
‘Simple Hygiene Spreads Success’ campaign page (placed below Washroom Solutions)
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26. (DRAFT!on developing phase) HIX Hygiene index tool
Hygiene index tool measures the hygiene level and customer/employee satisfaction in organizations around Europe. It can be used to support sales visits in advance or during the meeting. HIX is available to everyone on katrin.com.
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