1. Integrated Management Team Report
November 1, 2012

2. Definition
Integrated Management Education is a set of classroom and real life experiences that provides the student with comprehensive knowledge, application and synthesis of all business functions and enables him or her to apply that knowledge to actual business situations

3. Objectives
Produce a well rounded business person regardless of major/concentration
SOB graduate should be able to directly apply their major knowledge to business

4. Goals of the Committee
Goal 1: Integrated Management will represent at least 20% of Core Curriculum (CC) course content across all disciplines
Goal 2: 100% of all students will have at least one “qualified” experiential Integrated Management experience outside the classroom before graduation

5. Work on Goal 1
Integrated Management will represent at least 20% of Core Curriculum (CC) course content across all disciplines
Plan: Examine each of the courses in the core curriculum to understand the amount of integrated management instruction provided in the core curriculum
Goal: Total integrated management core curriculum must meet or exceed 20% IM content
Operationalization: Extent to which assignments/assessments in the course requires or provide instruction in another discipline

6. Two Different Core Curricula
HADM, in order to meet is accreditation requirements has a different core curriculum which focuses on preparing students for the hospitality industry

7. Traditional Core Curriculum Courses
Acct 2400 – Principles of Accounting 1
Acct 2500 – Principles of Accounting 2
Acct 3100 – Legal Environment of Business
CIS 2400 – Fundamentals of Information Systems
DSC 2010 – Elementary Statistics
DSC 3020 – Statistical Analysis
DSC 3300 – Decision Sciences
ECON 2200 – Principles of Macroeconomics
ECON 2300 – Principles of Microeconomics
Fin 3200 – Principles of Finance
Mgt 3000 – Organization and Management
Mktg 3210 – Principles of Marketing
Mgt Business Policy: Strategic Mgmt
Curriculum is stove piped on the disciplines

8. HADM Core Acct 2400 – Principles of Accounting 1
HADM 4300– Law and Ethics
CIS 2400 – Fundamentals of Information Systems
EDU 3700 – Statistics
DSC 2010 and 3300 removed
ECON 2200 – Principles of Macroeconomics
ECON 2300 – Principles of Microeconomics
HADM 4400 – Principles of Finance
Mgt 3000 – Organization and Management
HADM 4200 – Principles of Marketing
HADM Business Policy: Strategic Mgmt
Substitutes their own courses for Fin, Mktg and Strategic Mgt.

9. Survey of Core Curriculum
Operationalized Integrated Management content as assignments in a course that require or provide knowledge from another course
Designed survey instrument in which the course coordinators would enter each assignment in a course and whether it required the student to know information from another discipline
Completed instruments will be consolidated and the number of assignments that require knowledge from another discipline

10. Survey Instrument

11. Data Collection
Course coordinators were requested to complete the forms
Received the completed forms
Consolidated the results

12. Total Traditional Core
Goal 1 Findings
Total Assignments
IM Assignments
Pct IM
Total Traditional Core
125 63
50.40%
Total HADM Core
104 73
70.19%
Replacement courses for Finance, Marketing and Strategic Management account for the difference
We have met the goal percentage for assignments using knowledge from other fields

13. Findings Courses sort themselves into two types:
Skills training
Business principles
Skills training – provide fundamental technical skills
Business principles – education in core business functions such a CIS, Management or Marketing

14. Skills Training Course
DSC 2010 – Elementary Statistics
Provides training in topics such as calculating mean, median, mode, hypothesis testing
Problems are business based such as testing if means of two samples of sales responses are different but do not educate or require knowledge of other fields

15. Principles Courses CIS 2400 – Fundamentals of Information Systems
How information systems are utilized in business
Students focus on the business impact of technology
Business justification of new technology initiatives
Financial analysis – Make/buy etc.
SWOT analysis
Market analysis (Porter’s five forces)

16. Mosts and Leasts in the Traditional Core
Courses that use knowledge from the most fields
Acct 3100 – Legal Environment of Business
Mgmt 3000 – Organization and Management
Most used fields
Mgt, Mkt – used in 37% and 33% of assignments
Least Used Fields
HADM and DSC – used 8% and 13%

17. Mosts and Leasts in the HADM Core
Courses that use knowledge from the most fields
Mgt 3000 – Organization and Management
HADM 4600 – Strategy course
Most used fields
FIN, Mgt, Mkt – used in 29%, 25% and 22% of assignments
Least Used Fields
DSC and CIS – used 10% and 11%

18. Discussion
While the findings show that we have met the goal, the curriculum is still stove-piped into the various disciplines
Might want to consider moving to a more integrated approach such as that used by McIntire School at UVA

19. McIntire Program
First two years include foundation courses in Accounting, Writing, Math, Statistics, economics and GEC subjects
Third-Year Integrated Core Experience (ICE)
The Integrated Core Experience is a two-semester core program composed of 12 credit hours in the fall semester and 9 credit hours in the spring semester.
Fall
Comm 3010 (4 hrs) Strategy and Systems
Comm 3020 (4 hrs) Behavioral Issues in Marketing and Management
Comm 3030 (4 hrs) Quantitative and Financial Analysis
Spring
Comm 3040 (4.5 hrs) Strategic Value Creation
Comm 3050 (3 hrs) Entry Strategies in Emerging Markets
Comm 3060 (1.5 hrs) Quantitative Analysis II
In the fourth year, they take their concentration/track courses.

20. Goal 2
100% of all students will have at least one “qualified” experiential Integrated Management experience outside the classroom before graduation
Committee will meet during the month of November to review the results of the survey and determine the requirements of internship opportunities that will “qualify” as integrated management experiences.

21. Questions?