1. A (Much) Greener Shade of Blue
Energy Efficiency Efforts in Telefonica
Telefónica I+D

2. A Challenge and a Commitment
For Telefónica, energy efficiency is an important driver towards sustainable services
Committed to be 30% more efficient from 2007 to 2015
KPIs for the whole group
Awareness and expert interaction
Benchmarking and tools
Some of them even available as services

3. Knowing Where We Are
Monitoring the energy consumption of our networks and service platforms
Including datacentres
~85% of total
Roughly, 5 TWh
Where real impact can be achieved
The rest corresponds to offices, call centres, shops, and (physical) transport
Andean
Region
Southern
Mexico &
Central
America
522
541
364
1463
1196
UK &
Ireland
Spain
Brazil
272 GWh

4. We Have a Plan Seven different aspects identified for improvement
According to the nature of our business
Specific goals for each one
Teaming up
Internal efficiency teams at each local operator
Involvement of partners and providers
Regional and global coordination

5. And We Are Looking Beyond
Eco-efficiency in the Telefónica group
Holistic view of environmental aspects
Green by ICT
Smart cities as a flagship
Contribute to energy savings in general
Energy-aware networks
Identify drain points, patterns, and trends
HetNets constitute a promising field in the wireless environment
Build awareness and share experience
The TREND NoE
MANTYCHORE-GreenStar collaboration
Considering energy savings in all network innovation projects

6. How Can We Help One Another to Be Green?
Let’s talk
About using networks, datacentres, tools…
Let’s talk a little more
About the possibilities of engaging in Green by ICT initiatives
Let’s go on talking
About integrated HetNets
And, yes, let’s talk even more
About exchange of experiences and potential innovation projects