1. PRODUCT AND SERVICE INNOVATION
Final Project
#1 (30sec)
Hello everyone
We're the group 'Mooncake'
and today we would like to introduce you a solution to a problem  
that we all face which is THIS
GROUP MOON CAKE
Yong Won, Kim
Bo Yon, Kim
Sarula
Kaizhong, Duan
Thi Thanh Hoa, Nguyen

2. Content RFID 1 Introduction 2 Development Process 3
Technology & Product 4
Further development 5
Marketing Strategy

3. Introduction
#2 (30sec)
Oviously, we all lose something once in every while.
sometimes it is small things but sometimes it can be you wallet or
even your pet.

4. -First solution: GPS Failure due to weak signal
Development process
#3 
We first came up with idea, spoting your thing with GPS 
however it turned out that GPS signal gets so weak when you are 
in a building (:here we mean any place with a 'ROOF' OR 'CEILING'  )
it wouldn't work. 
Then we found out that there is actually somethig called  
'험비와 버디' developped by a small korean company
and it works like this
[show video]
But, this wouldn't solve our problem because we don't want to 
attatch the hanging to our wallet and our usb ...
we wanted something small. 
Also we dont want to carry around another device.
-First solution: GPS Failure due to weak signal
-Second solution: NFC
-Third solution: Child anti-lost alarm device technology Humble and Buddy

5. HUMBLE AND BUDDY VIDEO Development process

6. Our Product REMIND APP STICKER BAG - HANGER Categories Phone control
Scan a tag
Categories
APP
STICKER
BAG - HANGER
Clock
Wallet
Key
Bag
Add more
Phone control

7. Product design
Pet chain
hangs
stickers

8. Tag1:
Before explaining the underlying technology we will show 
 how does this product works.

9. Tag1:

10. Scan a tag Scan a tag 1. A235689 2. B430910 3. C210904 4. D650930
Add to list

11. Further development Categories Phone control Scan a tag Scan a tag
2. B430910
Clock
Wallet
3. C210904
Key
Bag
4. D650930
Add more
Add to list
Phone control

12. Iteration REMIND Wallet Edit Clock Clock Edit Kid Edit Wallet Kid
#5-2
 How ever all these features weren't made one day
 we did many iteration on our 
 appliaton features, 
 [application surface development]
 shapes of stickers & hangings
 and actually alarm features to be turned on and off were added lately.
Kid
Scan!!!
Add

13. Further development Scan a tag Item 1：USB Item2:: key Items: child
wallet
key
watch
Item 1：USB
Item2:: key
Items: child
Turn off
Items: wallet

14. Technology & Product
a combination of Auto-ID technologies - barcodes, passive tags and active tags to provide the most appropriate solution.

15. Technology & Product

16. Marketing Strategy Targeting customers: Everyone
2. Business Model & Marketing:
Business Model:
Free application download available for all cellphone platforms
Purchase sticker, hanger only
Marketing:
Promoting through cell phone, telecom companies’ websites
Public marketing (TV, magazines, etc.)
3. Distribution:
-Multiple shop ( online & offline)
-Cellphone shops
-Telecom companies’ websites

17. Thank You !