1. Baby Friendly Hospital Initiative Through Bestfed Beginnings
Bonnie Teuteberg, RN
HSHS St. Vincent Hospital
Green Bay, WI

2. How Did We Get To This Point
Best Fed Beginnings is a project of the National Initiative for Children’s Healthcare Quality (NICHQ), with support from the Centers for Disease Control and Prevention (CDC) and in close partnership with Baby-Friendly USA
Made aware grant offered to assist hospitals to pursue
Baby Friendly designation
20,000 hospitals accredited world wide but
only 200 hospitals accredited in USA
Team was quickly assembled, submitted
application, awarded the grant and work began immediately

3. Baby Friendly Hospital Initiative at St. Vincent
Team includes:
administrative leader
department leader
lactation staff
midwife
peds and OB providers
nursing educator
clinic leadership
staff nurses
mother advocate

4. How Do We Achieve Baby Friendly Status?
NICHQ - Change managers
Utilize proven techniques to achieve successful healthcare change
Hospital accountable to implement the specific steps with help through
regional learning sessions – consult experienced places
Webinars – use on-line resources, steal shamelessly
ilab where stats shown – keep data and keep it up to date
group sharing –update key groups, keep team on track

5. How Do We Achieve Baby Friendly Status?
NICHQ - Change managers

6. Still working on rooming-in, exams in room
The 10 Steps
Use the Guidelines and Evaluation for Baby Friendly Designation
Really 64 steps
Sounds simple but very difficult
Requires change in culture, attitude and work flow
Significant training for nurses and providers
Have fun with roll outs and accomplishments
Done in collaboration with clinic providers and colleagues
Actual survey with 2 nurses over 2 days
Interview nurses, providers, mothers, review records
Pop quizzes, BF review with answers
Still working on rooming-in, exams in room

7. In Pursuit of Baby Friendly Designation
Questions