1. OPPORTUNITY DAY @ SET 31 August 2007  Industry Overview
Financial Highlights

2. High Growth Rate – Recovers Fast
TV Advertising Trend:
YoY
'93
'94
'95
'96
'97
'98
'99
2000
'01
'02
'03
'04
'05
'06
Growth
34%
25%
14%
19%
10%
-15%
11%
18% 8%
13%
12% 6% 7%
High Growth Rate – Recovers Fast
Source: AGB Nielsen Media Research

3. TV ADEX-2003-2006 TV Adex Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV Industry 2006
11,392
8,549
14,627
7,684
1,505
9,239
53,475
2005
10,392
8,238
14,010
6,956
1,171
9,244
50,011
2004
10,806
7,866
13,734
6,443
970
7,351
47,170
2003
10,857
7,923
12,030
4,554
996
5,928
42,288
’06 YoY
14.2%
3.8%
4.4%
10.5%
28.5%
17.3%
6.9%
'05 YoY
-3.8%
4.7%
2.0%
8.0%
20.7%
25.8%
6.0%
'04 YoY
-0.5%
-0.7%
41.5%
-2.6%
24.0%
11.5%
Source: AGB Nielsen Media Research

4. Advertising Expenditure Trends:
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM
2Q (APRIL - JUNE) 07 VS 06
BAHT MILLIONS
MEDIA 2Q SOV% Q SOV% DIFF % Change
TV , , (1,242)
RADIO , , (68)
NEWSPAPERS 3, ,
MAGAZINES , , (157)
CINEMA ,
OUTDOOR , , (58)
TRANSIT (8)
IN STORE
TOTAL , , (730)
Source: AGB Nielsen Media Research

5. Advertising Spends on TV 2Q’07 vs 2Q’06
Baht:Millions
-8.2%
+6.3%
+0.9%
-26.5%
-19.3%
-27.2%
Source: AGB Nielsen Media Research

6. Advertising Expenditure Trends:
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM
1H 07 VS 06
BAHT MILLIONS
MEDIA 1H SOV% H SOV% DIFF % Change
TV , , (847) (3.22)
RADIO , , (171) (5.32)
NEWSPAPERS 7, , (402) (5.18)
MAGAZINES , , (105) (3.55)
CINEMA , ,
OUTDOOR , , (79) (3.41)
TRANSIT (51) (10.90)
IN STORE
TOTAL , , (208) (0.47)
Source: AGB Nielsen Media Research

7. Advertising Spends on TV 1H’07 vs 1H’06
Baht : Millions
-2.9%
+8.4%
+2.5%
-12.0%
-16.5%
-12.7%
Source: AGB Nielsen Media Research

8. Exclude Government and Music Spending:
Top 20 Advertisers on Television 1H07:
1H/07
1H/06
%CHG 3 5 7 9
ITV
ADVERTISER (000 BAHT)
UNILEVER (THAI)
2,451,516
2,302,717
6.5%
18.8%
-6.7%
-0.6%
13.1%
8.4%
PROCTER & GAMBLE
698,114
717,175
-2.7%
-8.1%
-40.3%
19.8%
-46.0%
-53.5%
BEIERSDORF (THAILAND)
491,927
453,248
8.5%
22.2%
26.9%
0.1%
114.0%
-22.9%
COLGATE-PALMOLIVE
478,252
386,540
23.7%
40.7%
223.4%
-4.0%
218.3%
30.7%
L'OREAL (THAILAND)
449,513
260,483
72.6%
71.7%
578.4%
38.1%
78.9%
54.1%
NESTLE(THAI) LTD.
445,914
469,689
-5.1%
25.6%
-34.7%
3.5%
-38.6%
-55.9%
KAO COMMERCIAL
375,565
333,709
12.5%
19.5%
54.5%
16.7%
-19.9%
-15.6%
ADVANCE INFO SERVICE
352,588
364,440
-3.3%
39.2%
73.0%
1.6%
55.0%
-53.7%
JOHNSON&JOHNSON
343,660
272100
26.3%
19.6%
44.8%
56.0%
LION (THAILAND)
315,838
235607
34.1%
29.9%
128.8%
18.9%
10.4%
5.3%
OSOTSPA- TECK HENG YOO
315,011
366,180
-14.0%
-18.1%
23.0%
-27.1%
22.6%
-16.2%
AJINOMOTO SALES
280,667
287,053
-2.2%
9.6%
14.4%
2.5%
-15.4%
-17.8%
TOTAL ACCESS COMM.
271,940
271,563
47.7%
-14.1%
3.7%
-29.9%
-51.1%
TRI PETCH ISUZU
270,971
219,248
23.6%
2.2%
20.1%
49.2%
29.3%
TOYOTA MOTOR
269,030
385,692
-30.2%
-29.4%
88.3%
-46.1%
-36.2%
-53.6%
PTT PUBLIC CO.,LTD.
235,117
334,679
-29.7%
-39.5%
5.9%
-72.5%
-42.5%
-21.7%
SIAM CEMENT GROUP
194,198
157,731
23.1%
53.7%
134.6%
-16.8%
37.2%
UNICHARM (THAILAND).
193,437
133,947
44.4%
70.8%
-4.5%
81.4%
63.3%
-4.8%
CEREBOS(THAILAND)
191,394
139,466
86.0%
48.3%
15.3%
-64.2%
SIAM COMMERCIAL BANK
187,683
24312
672.0%
708.0%
971.0%
1028.2%
718.2%
229.5%
Exclude Government and Music Spending:
Source: AGB Nielsen Media Research

9. Exclude Government and Music Spending:
Top 20 Advertisers on Television 1H07:
Grand Total 3 5 7 9
TITV
ADVERTISER (000 BAHT) %
  UNILEVER (THAI)
2,451,516
22.4%
8.2%
32.4%
11.3%
25.6%
  PROCTER & GAMBLE
698,114
40.9%
5.2%
50.1%
1.5%
2.3%
  BEIERSDORF (THAILAND)
491,927
40.1%
4.6%
32.8%
7.6%
14.9%
  COLGATE-PALMOLIVE
478,252
48.2%
2.4%
35.4%
4.0%
10.1%
  L'OREAL (THAILAND)
449,513
28.1%
12.5%
29.4%
11.4%
18.5%
  NESTLE(THAI) LTD.
445,914
38.5%
4.7%
44.5%
5.3%
7.0%
  KAO COMMERCIAL
375,565
29.8%
11.8%
40.4%
6.0%
  ADVANCE INFO SERVICE
352,588
24.3%
39.4%
9.1%
15.4%
  JOHNSON&JOHNSON
343,660
37.6%
13.4%
30.4%
11.2%
7.4%
  LION (THAILAND) CO.,LTD.
315,838
20.3%
17.3%
10.3%
24.1%
  OSOTSPA (TECK HENG YOO)
315,011
28.3%
14.0%
24.7%
15.8%
15.1%
  AJINOMOTO SALES
280,667
25.2%
12.9%
35.3%
7.5%
19.2%
  TOTAL ACCESS COMM.
271,940
35.7%
37.2%
10.0%
  TRI PETCH ISUZU SALES
270,971
23.0%
16.8%
14.8%
24.8%
20.4%
  TOYOTA MOTOR THAILAND
269,030
25.7%
22.3%
23.9%
16.9%
10.6%
  PTT PUBLIC CO.,LTD.
235,117
21.6%
19.5%
  SIAM CEMENT GROUP
194,198
28.7%
10.2%
32.2%
18.7%
  UNICHARM (THAILAND)
193,437
27.3%
38.6%
8.7%
  CEREBOS(THAILAND)
191,394
43.8%
32.0%
12.7%
3.9%
 SIAM COMMERCIAL BANK
187,683
16.4%
26.0%
11.6%
Exclude Government and Music Spending:
Source: AGB Nielsen Media Research

10. Top Gainers 1H’07 Rank (Bahtx1,000) FIRST HALF 2007 Changes 1H07-06
No.
PRODUCT SECTION
Amt. % 1
SKIN CARE PREPARATION
2,553,057
10.0%
445,568
21.1% 2
TOILETRIES
1,448,190
5.7%
168,457
13.2% 3
SUNDRIES
233,514
0.9%
156,320
202.5% 4
BANKS
370,046
1.5%
110,281
42.5% 5
FOODSTUFFS
1,062,335
4.2%
103,463
10.8% 6
VITAMIN & SUPP. FOOD
449,591
1.8%
99,544
28.4% 7
HOUSEHOLD CLEANER…
934,905
3.7%
95,207
11.3% 8
REAL ESTATE
268,321
1.1%
93,261
53.3% 9
ORAL PRODUCT
641,393
2.5%
66,930
11.7% 10
EDUCATIONAL INSTITU…
195,618
0.8%
66,415
51.4%
Source: AGB Nielsen Media Research

11. Top Losers 1H’07 Rank (Bahtx1,000) FIRST HALF 2007 Changes 1H07-06 No.
PRODUCT SECTION
Amt. % 45
PETROL
211,315
0.8%
-82,751
-28.1% 46
DAIRY PRODUCT
832,832
3.3%
-92,370
-10.0% 47
SNACK FOOD
393,774
1.5%
-96,556
-19.7% 48
NON ALCHOHOLIC BEVER..
1,660,119
6.5%
-126,390
-7.1% 49
CERDIT/DEBIT CARDS
164,339
0.6%
-143,808
-46.7% 50
GOVERNMENT & COMMU…
1,250,263
4.9%
-240,257
-16.1% 51
CD/VDO & MUSIC PRO…
899,494
3.5%
-242,215
-21.2% 52
COMMUNICATIONS
1,222,048
4.8%
-369,272
-23.2% 53
ALCOHOLIC BEVERAGES
365,103
1.4%
-483,956
-57.0% 54
LEISURE
1,060,496
4.2%
-494,398
-31.8%
Source: AGB Nielsen Media Research

12. STATION SHARE OF AUDIENCE 2006 - 2007 WHOLE KINGDOM : ALL AGED 4+
POTENTIAL 2005 : : 59,400,000 ; 2007 :60,107,000
Source: AGB Nielsen Media Research

13. STATION SHARE OF AUDIENCE 2006 - 2007 WHOLE KINGDOM : ALL AGED 4+
POTENTIAL 2005 : : 59,400,000 ; 2007 :60,107,000
Source: AGB Nielsen Media Research

14. 2nd Quarter of 2007 Highlights:
Baht:Millions
2Q07
+/- QoQ
+/- YoY
Advertising
1,711
6.2%
7.3%
Copyright & Services 54
11.8%
-38.0%
Concerts & Shows 32
-67.5%
-26.2%
Total Sales Revenue
1,797
1.5%
4.1%
Net Earnings % %

15. BEC World 2Q07 Operating Results BEC World Second Quarter of 2007
฿ Million  %
+/- YoY
+/- QoQ
Total Sales Revenues
1,797
100% 72 4% 26 2%
Operating Costs
Cost of Services
687
39%
-41
-6% 33 5%
Cost of Shows 28
87%
-19
-41%
-51
-65%
Cost of Sales & Services
715
40%
-60
-8%
-18
-2%
Selling & Admin. Expenses
313
17% 1 - 23 8%
Total Operating Costs
1,028
57%
-59 5 1%
Operating Profit
769
43%
131
21% 21 3%
Share of Associates' Results
-10
-1%
-7% 6
-36%
Other Income 67 42
172% 31
Profit Before Tax
826
46%
174
27% 57
Corporate Income Tax
229
13% 36
18% 12
Profit After Tax
596
33%
138
30% 46
Profit of Minority's Interest 8 15
-213% -1
-14%
NET PROFIT
588
123 47 9%

16. High Operating Leverage:
As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.
Our profitability will improve greater than the growth rate of our revenue growth.
Revenue and Profit Growth
(1Q99 is BASE)