1. CONTINUING CARE AT HOME
A 10 Year Journey

2. HISTORY OF KENDAL AT HOME
Started by Kendal at Oberlin in an effort to serve more older adults in northern Ohio
Separately incorporated in 2003 as a part of the Kendal Northern Ohio Affiliate
Operations began in April, 2004
First and only program in Ohio to date
Modeled after Cadbury Continuing Care at Home (purchased intellectual property)

3. CONTINUING CARE AT HOME
Started as a traditional lifecare membership program
Based on a 1 time entrance fee and monthly fee model
Entry Fee based on age and program option selected
Average 75 year old ~$50,000
Monthly fee ~ $650

4. CONTINUING CARE AT HOME
Offers a comprehensive package of long term care services including care coordination, home care, assisted living, adult day care and skilled nursing.
Applicants must qualify medically and financially for the traditional program

5. PROGRAM OPTIONS Care Coordination and a package of services
Plan options
Lifecare
Benefit caps
Access to services
Portability
Access to CCRC campus

6. 10 YEARS
Served over 240 members in 10 counties in northeast Ohio since inception
No permanent facility placements over the 10 year period
Reduced re-hospitalization rates of members to less than 3% in a 30 day period
Consistently excellent satisfaction survey history

7. 10 YEARS
A community has developed through social, wellness, and education events
Delivering on the promise to help members remain in their own homes
Creating unique service delivery options in order to meet member needs

8. FINANCIAL HISTORY
Initial capitalization of $688,000/$518,000 was loans or program related investments
Cash flowed itself and grew reserves of over $750,000 after 1 year of operation
Membership fill-up was slow but has increased to more than double the average growth over the last 3 years

11. ADDITIONAL BENEFITS
Increased revenue to the CCRC through the utilization of ancillary service lines such as wellness programs, meal program, home health.
Created opportunity for strategic growth and development of additional programs and concierge type services. Care Plus and Care Management models, Preventive Home Maintenance Program
Development of “tandem” contracts for members who may chose to move to IL in the CCRC in the future.
Increase Kendal’s brand awareness through an aggressive inbound marketing program.

12. Questions/Comments?