1. BBC Radio 1/1Xtra
R1/1X Stories: R1 Sun, 16:00-19:00

2. Av. Hrs per listener: Weekly Reach (000’s): 855 Share of listening: 6%
Single
Weekly Reach (000’s):
855
Share of listening: 6%
Av. Hrs per listener:
01:06
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SNAPSHOT – R1/1X Stories: R1 Sun, 16:00-19:00
Proportion who also listen to:
Alice Levine Sun : 41%
Radio 1's Rock Show with Daniel P Carter Sun : 21%
Proportion target audience:
(15-29s) : 42%
Source: RAJAR Q /Pulse (latest quarter)

3. Live radio listening performance & appreciation

4. This slot trend dipped in Q1, but has increased since the beginning of 2017
However a trend line shows signs of growth.
Source: RAJAR Q

5. Time spent listening is at an average of 1hr 06m per listener
Ave. hours per listener
Source: RAJAR Q

6. Audience reach is strongest in the first hour of the show
Reach (000s) R1 Sun, 16:00-19:00
Source: RAJAR Q

7. The Audience

8. The audience to the programme is more female (57%), with the highest proportion aged and more well off (59% are ABC1)
The programme attracts a more female audience:
57% vs 43%
The audience skews 25-34:
30% are 25-34
The audience skews more well off:
59% are ABC1
Source: RAJAR Q

9. In the past three years this slot has seen 15-34s fluctuate between 450k and 770k
Reach (000s) by age groups for R1/1X Stories Sun, 16:00-19:00
Source: RAJAR Q

10. Listening by platform and location

11. Half of the audience is reached at home, followed by a significant level of in-car listeners
50%
41% 9%
Source: RAJAR Q

12. In-home listening becomes more popular after 5pm and in-car listening begins to fall
Reach (000s) R1/1X Stories Sun, 16:00-19:00
Source: RAJAR Q

13. Listening to the show via DAB is increasing
AM/FM
DAB
Online
2014: 59.2%
2017: 59.5%
2014: 17.9%
2017: 24.7%
2014: 8.9%
2017: 8.5%
Source: RAJAR Q