1. Ride to a Greener Troy with the Troy Bike Club
Group Members:
Mykayla Duda, Alexander Lomakin, and Madeleine Waller

2. Who We Are We are a bike share group based and operating in Troy
Our goals:
Decrease use of vehicles and fossil fuels
Decrease carbon dioxide emissions
Promote the local economy in Troy

3. Why a Bike Share is Important
Carbon mitigation
Financial benefits to users
Community participation
Promotion of wellbeing
More foot traffic for local businesses
Freshmen can’t have cars, and ultimately learn that they can walk anywhere they need to go. Other groups on the Rensselaer campus, however, use their cars for the same trips. By teaching them that they don’t need cars for all transportation needs, they’ll bring that ideal to other people and carry it for the rest of their lives.
Did you know that… for every mile biked instead of driven, approximately one pound of carbon dioxide, a greenhouse gas, is kept out of the atmosphere (Magill 2014).
Include rationale information -- why does this project have priority over others?

4. Successful Bike Shares in 40+ Cities
San Diego, California
Washington, DC
Boston, Massachusetts
Chattanooga, Tennessee
New York City, New York
Chicago, Illinois
San Francisco, California
Columbus, Ohio
Minneapolis, Minnesota
Boulder, Colorado
Denver, Colorado
Charlotte, North Carolina
Kansas City, Missouri
Madison, Wisconsin
Broward, Florida
Omaha, Nebraska
Indianapolis, Indiana
Nashville, Tennessee
Savannah, Georgia
Houston, Texas
Surfside, Florida
Miami Beach, Florida
Bay Harbor Island, Florida
Miami, Florida

5. Barriers Stakeholders
Funding is difficult to come by and balance
Bike share kiosks and bikes are expensive
The average bike should be replaced every 5-10 years
The average bike costs between $330 and $600
People don’t make long trips on bikes
Bikes can be stolen
Students of RPI
RPI
Citizens of Troy
The Troy city government
Advertisers
viaCycle

6. Our Solution: viaCycle
How it works
People register themselves online
Subscribers can call or text to unlock a bike from any viaCycle rack
Bikes can be locked on other racks while they are out
Charges are based on the length of time the bike is away from a viaCycle rack
Bikes have built in GPS
Every bike costs $1000 to $1500 per bike upfront
$20 per bike per month
10 bikes for every 100 people
Total cost for 10 bikes: $10,000-15,000 upfront
One year for 10 bikes: $2,400
“...the cost to launch the program is one-third as much as kiosk-based sharing systems” (Jerome 2013)
Address cost comparison to other systems and possible grants and funding.

7. Timeline
Build management team and start interacting with students at RPI
One year trial at RPI to gather data
Website and app created
Advertisement on bikes, website, and app sold to local businesses
Examine data at end of Spring Semester 2017 and determine best expansion
Expand into Troy if data is positive
Work with city government to place bike racks
Maintain a social media and physical presence in Troy
Booth in farmer’s market
Start gathering subscribers in the city
Start a program to have a group ride around Troy once every weekend
During Saturday alongside the farmer’s market
Stop every ride at a certain sponsoring business

8. Citations for Data
“Bike Cost: How Much Does a Bike Cost?” costhelperfitness. n.d. < Web. Accessed 9 November
2015.
“Bikesharing Made Simple.” viaCycle. n.d. < Web. Accessed 7 November 2015.
“Bike Sharing.” National League of Cities: Sustainable Cities Institute. n.d.
< Web. Accessed 7
November 2015.
Jerome, Marty. “College Startup Re-Imagines Bike Sharing.” Entrepreneur. 13 February 2013.
< Web. Accessed 7 November 2015.
Magill, Bobby. "How Climate Friendly Is Bike Sharing? It’s Complicated." How Climate Friendly Is Bike Sharing? It's Complicated. August
18, Accessed October 21,

9. Citations for Clipart
"Bike Clip Art." Bike Clip Art. Accessed November 12,
"City Clipart Free." City Clipart. Accessed November 12,
"Green Grass Border Clipart | Clipart Panda - Free Clipart Images." Green Grass Border Clipart. Accessed November 12, 2015.
"Red Brick Wall Clipart." Free Stock Photo. Accessed November 12, 2015.
"Sledgehammer Clipart." Sledgehammer Clipart. Accessed November 12,
"ViaCycle.” Piskilet.net. Accessed November 12,