1. MEMBERSHIP DEVELOPMENT
Presented By:
Traci Hall, SHRM-SCP, SPHR
Chapter President

2. CHAPTER OVERVIEW
2016 – Chapter of Excellence Award for Membership from HR Florida Council
2015 Membership growth of 25.74%
2016 Membership growth to date 19.69%
Transitioned to a 100% Chapter this year

3. MEMBER RECRUITING & RETENTION
Retention and member engagement issues
Analyze member growth – service/vendor vs HR Practitioners and Consultants
Member Surveys and Feedback from multiple platforms

4. MEMBER RECRUITING & RETENTION
Board composition
Hospitality
Opportunities for new member involvement

5. PROACTIVE OUTREACH & ADDED VALUE
Increase members that were SHRM members:
Sent letters to At-large list for last three years – included an invite to attend a specific monthly meeting for free, a special discount on annual dues, invites to other events such as a Chapter party at HR Florida conference
Educated our membership on benefits and resources of SHRM membership by monthly presentations highlighting different aspects of SHRM membership, made it part of our “trade show” which precedes our monthly meeting and included engaging games and activities

6. PROACTIVE OUTREACH & ADDED VALUE
Elevated our programming offerings, and paying attention to the topics our members want
Changed our meetings to alternate between breakfast and dinner
Value-Added Membership
Started Mastermind Groups
Free LinkedIn training which included a head shot
Half Day strategic business and HR seminar
Supervisors Conference
Increased our certification scholarships

7. 100% CHAPTER PLANNING & TRANSITION
Educated members on what it means to be a 100% Chapter, sent s, discussed it at meetings, created a FAQ, and gave them the opportunity to ask questions
Board approved providing financial assistance to members whose companies did not provide SHRM membership – they would be expected to volunteer time to the chapter
Board members personally reached out to those without SHRM membership prior to our vote to transition
By the time we voted to transition, our affiliation rate was 91.1%