1. Task 3 Deadline= 8th of May Task 4 Deadline= 6th of June
Health Strategies /04/17 LO: Explain how to plan a small scale health education campaign relevant to local or national health strategies (P3)
Task 3 Deadline= 8th of May
Task 4 Deadline= 6th of June
Week 3 beginning 08/05/17
Task 4
Week 4 beginning 15/05/17
Work Exp
Task 4
Week 1 beginning 24/04/17
Task 3
Week 2 beginning 01/05/17
Task 3
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

2. How are health campaigns implemented
How are health campaigns implemented? (Where do these campaigns come from?
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

3. Starting point
The starting point of any project should be a needs assessment. -What are the local or national patterns of ill health? This assessment will determine what ‘conditions’ need to be addressed to bring about the greatest health gains and which people suffer these ‘conditions’ most. This information frames the type of activity and the target audience.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

4. Health Strategies and Planning
All public health campaigns are triggered by national strategies (guidance, direction, targets) and these strategies are influenced by the political party in Government at the time.
There are lots of health strategies – please check your unit specification sheet for examples.
For task 3, you need to show some understanding of at least two strategies from:
Saving Lives-Our Healthier Nation (1999) old but good as has specific targets
Choosing health- making healthy choices easier (2004)- leads into lots of other actions
PHE (Public Health England) Strategic Plan
The Cambridgeshire Health and Well Being Strategy- good as local and current
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

5. 1) Saving Lives: Our healthier Nation (1999)
This strategy was published under a Labour Government and is an action plan to address poor health.
The focus is on improving the health of everyone by reducing death rates from cancer, heart disease, stroke, accidents and mental illness.
It also provides a focus on improving the health of the poorest in society in particular.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

6. Saving Lives: Our healthier nation
Government aims:
Improve the health of everyone
And the health of the worst off in particular
Good health is fundamental to all. But too many people:
Are ill for much of their lives
Die too young from preventable illnesses
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

7. Measurable outcomes of the ‘saving lives’ national strategy to be achieved by the year 2010
Cancer: To reduce the death rate in people under 75 by at least a 5th CHD and Stroke: To reduce the death rate in people under 75 by at least two 5ths Accidents: To reduce the death rate by at least a 5th and serious injury by at least a tenth Mental Illness: To reduce the death rate from suicide and undetermined injury by at least a 5th
You will need to think of your own measureable outcomes in your campaign as part of M2.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

8. Task: Read pages 6, 7 and 8 of the executive summary of the ‘saving lives’ national strategy and highlight key points
What national campaigns were launched after this National Strategy?
How does Saving Lives aim to do achieve its aims?

9. 2) Choosing Health: Making Healthier Choices Easier 2004
This strategy document claimed to provide a new approach to Public Health, by showing respect for the choices people make over their health but ensuring that information and support to make healthy ones is available.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

10. Choosing Health – the priorities
Reduce the number of people who smoke
Reduce obesity and improve diet and nutrition
Increase exercise levels
Encourage and support sensible drinking
Improve sexual health
Improve mental health
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

11. Choosing Health covers….
Health in the consumer society
Children and young people – start on the right path
Local communities leading health
Health as a way of life
The NHS as a promoter of health
Work and health
Local and national delivery
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

12. Examples of actions
A new national sexual health campaign aimed at younger people
Emphasis on reducing smoking – campaigns, Stop Smoking services and nicotine replacement therapy
By 2006, clear food labelling system
Health Direct was set up to provide health advice to the public
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

13. Examples of actions cont.
Promoting healthy foods for children by restricting advertising of foods with high fat/salt/sugar content
Restrictions on tobacco advertising
Establish over 2,500 children’s centres by 2008
Every cluster of schools will have access to a school nurse by 2010
Healthy Start set up in 2005
Local Area Agreements will be established with partner organisations to deliver national priorities locally
3,000 community matrons to provide care and advice to patients with complex problems.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

14. Task: Choosing Health: Making Healthier Choices Easier 2004
Read through the Easy Read version of Choosing Health: making healthier choices.
Choose a public health priority that you want to work on – consider how it would fit in with your latest work placement.
Read through the relevant sections on the Choosing Health Executive Summary.
Make a set of notes about what the Government said it intended to do and why.
Identify other government resources it directs you to
What national health campaigns were launched after this national strategy?

15. 3) Public Health England (PHE)
The Health and Social Care Act moved responsibility for public health from the NHS to the local authority.
In April 2016, PHE published their Strategic Plan – Better Outcomes by 2020
It says that improvements have been achieved but more needs to be done, especially in terms of equality.
Unhealthy diet and tobacco remain the biggest contributors to ill health.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

16. PHE Strategy – Better Health Outcomes
Life expectancy has increased but we are living longer in ill health
Risk factors remain the same – diet, smoking, high blood pressure, being overweight and alcohol and drug use
Achievements to date include management of Ebola through screening, sugar smart app, launch of the One You campaign and the first Diabetes Prevention Programme.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

17. The Next 4 Years
PHE will work with local authorities to deliver local health improvement actions
Roll out the Diabetes Prevention Programme
Implement the National Maternity Review
Input into the development of the healthy new towns programme
Refresh and relaunch Change4life
Continue to deliver the Be Clear on Cancer, FAST and smoke free campaigns
And many others…
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

18. 4) Cambridgeshire Health and Well Being Strategy
Ensure a positive start for children
Support older people to be independent, safe and well
Encourage healthy lifestyles and behaviours
Build strong communities
Create a sustainable environment
Work together effectively
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

19. Task 3 - Promoting Health Education (P3, P5, M2)
This task is divided into 3 parts and submitted as one document.
Please refer to the task guidelines to help you include everything that is needed for this task.
1) Part One (P3) must include the plan for the health education campaign that you will run at your work placement, as well as planning principles more generally.
2) Part Two (P5) explains the ethical issues.
3) Part Three (M2) summarises the importance of using pre set criteria/measureable outcomes.
Task 3 Deadline= 8th of May
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

20. Guidelines for Unit 15 (PHE) Task 3 (P3, P5 and M2)
This task covers three assessment criteria and will be submitted as one task, divided into separate sections. Use the guidelines to help you include everything for the first submission, using your lesson notes and your individual additional research.
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

21. Part One – P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
You need to include the following:
What triggers health education campaigns – how do they start?
Refer to Our Healthier Nation and Choosing Health. For each one, identify the targets and make links to at least one recent/current health campaign. You will then use these campaigns to help you explain the design of health campaigns (see point 3 below).
The organisational context of health education – international (e.g. WHO), national (e.g, Public Health England) and local (e.g. GP surgeries and Cambridgeshire County Council).
Key considerations in designing health education campaigns
links to health policy
collecting information/statistics on factors that are relevant to the proposed campaign
consulting with agencies/organisations/people
setting SMART objectives
identify the target audience and find out about their likely starting point
pre-set criteria/measureable outcomes – how will you know if the campaign is successful?
Select the most suitable approach for the campaign
A completed “My Campaign Plan” which sets out the plan for your health education campaign that you will complete on placement.

22. Task: Start thinking about your own health promotion campaign
What health promotion priority do you aim to address?
What unhealthy behaviour do you aim to change?
Identify your target audience
What would engage them and help them change an unhealthy behaviour or make them try a new healthy behaviour?
What model of behaviour change are you going to try to use?
Is there any information you need to know about your group before you run a campaign?
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

23. P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

24. P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

25. Exemplar campaign plan…
Exemplar campaign plan…. Be warned, this is not sufficient detail for a PASS

26. Exemplar campaign plan…
Exemplar campaign plan…. Be warned, this is not sufficient detail for a PASS

27. Part Two – P5: Explain ethical issues involved in the health education campaign.
In general terms, you need to explain the ethical issues – the rights of the individuals involved in the campaign, the rights of others, not doing harm, confidentiality and being fair and equitable.
You will also need to explain how you will manage these issues as they relate to your own campaign and this is part of the campaign planning form (‘My Campaign Plan’)
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign

28. Ethical Principles in PHE
Individuals have the right to make their own choices in life. In terms of health promotion, these choices may not be supportive of good health but should still be respected. People have the right to determine their own lives and outcomes.
Not doing harm – health promotion activity should not harm people.
Doing good – the whole aim is to promote better health overall.
A commitment to justice – this is about fairness.

29. The rights of individuals
Health educators ensure that people are provided with clear information about healthy living. They may build up relationships with their clients over time and get to know them well. It is important that educators do not take advantage of their positions and use their authority inappropriately by pressurising people to make changes they don’t want to.
They should focus on empowering clients to take control of their health but have to respect decisions that they may feel are unwise.
For example, the Channel 5 programme GPs: Behind closed doors often shows interactions between patients and GPs where, despite the GP providing clear information and encouragement, the patient chooses to continue to practice a life-style choice that harms their health. The GP will respect this.

30. The rights of others
It is important to remember that choices made by one person should not adversely affect another e.g. passive smoking.
However, children should be protected. This could influence the interventions provided by the health educator. For example, in the Emily case study, if Emily’s mum was not motivated to help Emily reduce her weight, the school nurse would have to approach the situation in a different way.
In terms of planning campaigns, it is important to remember the balance of the rights of individuals with the rights of others.

31. Do no harm
This is an important underlying principle for all health and social care practice.
Health campaigns must not involve harming participants and careful planning helps to ensure that this doesn’t happen.
It is important to consider the age and vulnerability of the target audience and put into place appropriate measures to avoid harm – this links to risk assessment.

32. Confidentiality
Some health promotion work is publicly promoted and widely discussed.
Other aspects of health promotion may be more personal and therefore maintaining confidentiality is important.
Information that is disclosed must be managed according to the relevant confidentiality policy.

33. Being fair and equitable
Considerations here involve ensuring that everyone in the target group has equal access to the campaign and is not disadvantaged in any way.
Knowing the target group, their needs and expectations will help to ensure that health educators do work with clients in a fair manner

34. Part Three – M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign.
What are the measurable outcomes you will use and why are they important?
What pre set criteria/measurable outcomes have been used in recent campaigns?
How did they help evaluate the success of the campaign and its impact on the health of the target group?
P3: Explain how to plan a small scale health education campaign relevant to local or national health strategies.
P5: Explain ethical issues involved in the health education campaign.
M2: summarise the importance of pre set criteria/measureable outcomes when planning a health education campaign