1. Identify ambush strategies to use at other events
SEMII 2.06
Identify ambush strategies to use at other events

2. What is Ambush Marketing?
Ambush marketing is the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor.

3. Reasons Businesses Use Ambush Marketing
It attracts consumers at the expense of its competitors
It is cheaper than being an official sponsor

4. Ambush Marketing used as a Marketing Strategy
A brand associates itself with a sport/event as a “non-sponsor”
Uses questionable tactics to gain connection
Handing out free apparel or items with the company name on it

5. Develop viral sport/event marketing strategies
SEMII 2.06
Develop viral sport/event marketing strategies

6. What is Viral Marketing?
Viral Marketing is any marketing strategy that encourages users to pass on the marketing materials or message to others.  Also known as “word-of-mouth marketing”

7. Importance of viral marketing
It is the least expensive option for advertising purposes
How can it make or break a company?

8. Examples of viral marketing
Pepsi Max puts a video on You-Tube and it shared on Facebook, Twitter, etc. by millions of people.

9. SEMII 2.06
Explain considerations in using special events as a sales-promotion strategy

10. What is a Special Event?
A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body

11. Types of Special Events
Pre-game autograph session/meet & greet
Pre/post- game concert for fans
Giveaways to fans
Walk-In (first 100 people in the gate get free t-shirt)
In-Stadium (pom-pom on every seat in the stadium)
In-game contests
Half-court shot for $1,000,000 during halftime of Final Four game
Community Service Project
Toy for Tots contribution gets discount on ticket

12. Benefits of Using Special Events
Creates excitement for main event
Builds additional fan base
Maintains existing fan base
Creates goodwill
Increases revenue (ticket, merchandise, concessions)

13. Barriers to Using Special Events
Takes away attention from main event
High cost of some events
Paying performers
Paying for giveaways

14. Creating Special Event Plans
Develop strategies for success
Make a detailed checklist to ensure organization
Create a budget (and stick to it)
Consider logistics
Traffic, start/end time, shipment of giveaway items from manufacturer, set-up/clean-up, staffing, etc
Plan advertising/publicity
Evaluate the event
SWOT Analysis