Brand Architecture Chapter Seven

Brand Architecture Chapter Seven
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 7-1 Types of Brand Architecture

Figure 7-2 Partial Brand Hierarchy for the Ford Brand

Figure 7-3 Marriott’s Endorsement of Brands in its Portfolio

Figure 7-4 General Mill’s Token Endorsement of Cereals

Figure 7-5 Types of Brand Architectures

Figure 7-6 Pros and Cons of each Type of Architecture

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