1. WEB APPLICATIONS
Mobility in the Web.

2. CoreSolutions Software.
CoreSolutions Software has been in business for over 25 years.
Quick Overview
We understand that providing exceptional service and support, alongside our customizable software applications, is what sets us apart. Our team is dedicated to delivering cost-effective and top quality products, on time and on budget.
“A Great Experience” - SEKERA CHOKANI - Sony of Canada Ltd.
“Could Not Be More Pleased” – PHILIP COTTRELL – University of Toronto

3. Experts in Software Development
We are one of London & Toronto’s top software / database development firms.
Custom Software
Web & Mobile
Certified FileMaker
Development
Experts
Developers
We build simple and reliable systems designed for the best user experience.
Remarkable flexibility in accessing and retrieving your data.
Extensive experience developing in FileMaker during our 25 years in business.

4. What is a Web Based Application?
“In computing, a web application or web app is a client server application in which the client (or user interface) runs in a web browser”
– Wikipedia

5. What This Means?
Users can access the app from any device connected to the internet.
Examples Include:
Programs (Gmail, Hotmail)
Banking Websites
Ebay / Auction Sites
Almost any desktop software can be developed as a web-based application.

6. The Importance of Mobility In Web Applications:
AND THE BONUS OF THINKING MOBILE FIRST.

7. April 2015 Google MICE/”Mobilegeddon” Update.
Purpose is to increase visibility of mobile friendly websites
Mobile-friendly websites will rank higher than non-mobile friendly websites, when searched via a mobile device
What’s the result? Search metrics for companies without mobile friendly sites have dropped
The above graphic is from who did a profile on boxofficemojo.com before and after the Google update
This isn’t the end, it’s only the beginning of what’s coming from Google

8. New Capabilities of Mobile Development & New Ways to Engage Your Audience.
Users are interacting with brands & the internet in entirely new ways
QR/Barcode Scanning
GPS navigation
Tilting a device
Onboard video & audio input

9. The Advantages & Capabilities of Responsive Web Design.
What is Responsive Design?
A relatively new approach to web design that aims to provide an optimal viewing experience for multiple devices of varying screen sizes
It allows for easy reading & navigation across a wide range of devices (desktop, tablets, mobile phones, etc.)
It can be run on any internet connected device with an installed web browser

10. Google Refers to Responsive Web Design As The Industry Best Practice.
Sites have one URL & the same HTML – regardless of device
Easier for search engines to crawl, index & organize content
Easier for users to share, link, & interact
Lower bounce rate for mobile visitors

11. Business Advantages of Responsive Web Design:
Development Costs:
The application only needs to be developed for one operating system – you don’t need to create a desktop & mobile version of the same application
Troubleshooting is much easier
Accessibility:
Web systems are available everywhere from any internet connected device

12. Easy Customization
Simple Sharing of Data Between Different Systems:
Common internet technologies based on industry-wide standards
Accessibility:
Web systems are available everywhere from any internet connected device
Quick & Easy Installation & Maintenance:
All users get immediate version updates
Upgrades are by an experienced professional, which makes them more predictable & reliable

13. Security:
Applications can be installed on dedicated web servers, which are monitored by experienced IT professionals
Centralized data is very secure & easy to backup
Direct Access:
Users have access to data that is always up to date
Your data is always accessible from anywhere at anytime

14. Summary of Business Advantages for Responsive Design:
Responsive Applications Are:
Easier to develop
More useful to your users
Easier to install, maintain & keep secure
More scalability
Can be run on any type of device (Desktop, Mobile, Tablet)

15. The Advantages of Web-Hosting With CoreSolutions Software.
We only host systems four our existing client base
General hosts are configured for the masses (Bluehost, GoDaddy)
Our environments are optimally designed for the solutions they house
We use a private restrictive security model
We manage all backups of your solution
We control our own firewalls
We run leading antivirus
Patriot Act

16. Mobile & Cloud Security.
Why HTTPS over HTTP?
The S in HTTPS stands for secure & encrypts using SSL/TLS security
Why do you need encrypted data?
Because unencrypted data is sent in plain text
This allows anyone eavesdropping on your connection to read your data
HTTPS is good at preventing man-in-the-middle attacks

17. We Use HTTPS On All Web Applications That We Host On Our Servers.
Mobile Security:
Most users don’t use antivirus on their mobile devices
Device security is generally effective because installation of applications is done through controlled app stores
BYOD (Bring Your Own Device):
Security concerns
You can configure mobile security policies that state that your device has to have a minimum security configuration to connect to your servers
Mobile Device Management Strategy

18. Analytics & Measuring Success in Mobile & On The Web.
Web Analytics:
Mobile & desktop users behave differently
Users that visit your site via mobile device or desktop will be covered with the Google Analytics tracking code
Mobile app tracking requires the use of the Google SDK

19. What metrics are most useful when examining mobility in the web?
Largely similar to what you are probably tracking for traditional web traffic
Users/sessions
Traffic
Unique visitors
Etc.
In addition to who’s visiting your site, it’s equally important to monitor how users interact with your web application
Explore user behaviour
Duration of time spent on pages
User flow
Etc.

20. Application Analytics: Break Even – if monetized
Uninstalls / Churn rate
Equally important as retention. These are used to calculate the lifetime value of a user
Installs & Sources
Retention & Usage:
Based on the frequency of app sessions
Some track single opens, but others like Google will only count sessions after 30 mins (default)
Calculated by dividing the number of users who return to the app by the total number from users monitored
Performance Metrics
Speed, Crashes, etc.

21. Resources Google Mobile Readiness Recommendations Google Analytics
Google Analytics
developers.google.com
sites/?hl=en
sites/website-software

22. Thank You.