1. Modeling Press-Library Collaboration in the Creation of an Online Book
Rebecca Kennison
CNI Project Briefing
December 15, 2009

2. The Project

3. The Partners

4. Timeline: 2008 10/29 - Initial conversation with Helen Tartar
11/21 - Unedited files from FUP
12/4 - First meeting with Neni Panourgiá
12/9 - Letters of support for Neni's tenure from CDRS and FUP

5. Timeline: January-March 2009
1/26 - Project requirements finalized
2/11 - Copyedited files and images from FUP
2/27 - Final book design from FUP
3/25 - Domain name agreed and secured, added to book proofs
3/26 - First meeting with Fred Nachbaur; proposal signed

6. Timeline: April-June 2009 4/3 - Marketing coordination begins
4/15 - Dangerous Citizens blog launched
6/19 - Joint talk at AAUP
6/25 - Final InDesign and images from FUP, sent to XML vendor

7. Timeline: July-September 2009
July – Prototyping begins
9/4 - Start of securing permissions for online use
9/8 - Start of site design and functionality sprints
9/16 - Print book appears

8. Timeline: October-December 2009
10/19 - Final XML files from vendor
10/22 - First demo of site to partners
11/6 - Usability research finished
12/2 - Soft launch and demo at American Anthropological Association meeting
12/7- Official launch

9. Model for Inter-Institutional Partnership
Joint commitment to author
Shared vision, understanding, agreement as to benefits for each group
Clear responsibilities, utilizing each other’s strengths and expertise
Shared cost burden, risk
Open and continuous communication, including regular reporting on usage, sales
Coordinated marketing

10. Expertise Fordham UP CDRS Peer review Developmental editing
Book design
Copyediting
Proofreading
Typesetting
Rights/permissions
Marketing and sales
Web publishing
Design
Platform/browsers
Programming
XML/XSLT
Search
Rights/permissions
Usability/accessibility
Search engine optimization (SEO)
Online marketing

11. Challenges
Addressing FUP’s initial concerns: copyright ownership, primacy of form, book sales
Balancing user experience and copyright protections
Moving conceptually from a book online to an online book
Showing parerga (“shadow text”), images, footnotes, citations
Accommodating accessibility issues
Considering mobile phone users
Allowing for author’s adding new material

12. Editorial Challenge Example: Copyright
Copyright for print book
All rights signed to Fordham UP
Exception: Images, which remain with original copyright owner
Copyright for online version
CC Attribution-Noncommercial-No Derivative Works 3.0
All book under this license
Future content could be something else

13. Technical Challenge Example: Mobile Phones
Addressing accessibility helped to answer many mobile concerns
Text and screen size
Click functionality
Lack of JavaScript, Flash
User stats
Mobile phone use: 1.38%
No JavaScript: 12.24%; no Flash: 10.12%

14. “Forked” Content Unlimited images – in color Audio and video
Wiki for definitions, place histories
Translations, material in various languages
Interactive navigation (maps, chronology, tag cloud)
Ongoing content additions: text, image, video
Interactions from users (esp. students) with author
New educational content
User-provided content

15. Communication, communication, communication!!

16. Demo
Dangerous Citizens Online
dangerouscitizens.columbia.edu

17. Future Enhancements to Site
Interactive chronology
Interactive maps
Wiki functionality
Tag cloud navigation
Author editing tools
XForms commenting functionality

18. Early Successes: Two Weeks
As of this morning:
1,259 visits (613 unique visitors) from 34 countries
Average time on site: 9:16
Average page views: 8.69
One review already, on H-Net (within 5 days of launch)

19. SEO Success

20. Questions?

21. Contact Information
Rebecca Kennison, Director Center for Digital Research and Scholarship Columbia University Libraries/Information Sevices