1. Honest Company presentation to staff
Honest Beauty
Deb Perotti

2. History Founded in 2015 Separate Entity from the Honest Company
Pop up store at The Grove in Los Angeles
Great first reaction to the product

3. Product Launch
83 elements 17 skin care products 66 piece make up range

4. Product Launch
Products developed with botanicals free of  parabens, sulfates, and phthalates
Honest Beauty is doing beauty differently. We're proud to create a comprehensive line of skincare and makeup that celebrates diverse beauty and brings out your best.

5. Where? Products sold online and at Alta Beauty
Most items are priced below $35
One customer speaks about the early experience with Honest Beauty:
I could never imagine such quality beauty products for such a reasonable cost and so effective too!

6. $10 million Sales Success!!
Since the 2015 product launch sales have totaled
$10 million

7. The Future Honest Beauty now available in 800 Target Stores
Jessica Alba comments on new partnership with Target:
“Target has been one of my great partnerships,” said Alba, There are shoppers coming to Target in the baby aisles or in fashion who don’t know they can find products they’d typically associate with a prestige environment. Target has really elevated its experience.”

8. Keep our Values in mind

9. Projected Sales with Target
Current Sales
Target Sales
Total
$10 million
$20 million

10. Next Steps to increase sales and awareness
Produce a Newsletter
Compile a Fact Sheet about the Beauty Products
Create an info graph
Continue to use our blog to promote these products
Use testimonials

11. Sample Fact Sheet FACT SHEET
The Honest Company was started by a mom and a dad who, like many modern parents, had become increasingly concerned about poorly regulated products laden with questionable chemical ingredients. But, the alternatives they found were often expensive, inaccessible, bland, or ineffective. In response to this clear need for something better, they created The Honest Company (Honest.com) to ensure that parents have access to non-toxic, ecofriendly, beautiful family products that don’t break the bank. They offer a monthly subscription service of customized product bundles delivered directly to your front door and are launching with a product line that moms across country chose based on what they use everyday: diapers, wipes, baby bath and skin care, and home cleaning products. The Honest Company’s ultimate goal is to re-define the “family brand.”

12. Sample blog selection Milk Wins An Allure Best Of Beauty Award
OCTOBER 3, 2017

13. In closing…
Success!
Thank you!