1. Defining Advocacy
Greta slide 1

2. Session Purpose
In this session, we will define public library advocacy and discuss why it is important for library sustainability. We will also learn about different types of advocacy tactics.

3. Session Agenda In this session, you will:
Discuss advocacy as a concept and the definition of advocacy that we will be using throughout the training.
Learn how advocacy can help support the public library’s mission and goals.
Discuss how advocacy tactics are used to support library advocacy.

4. Discussion: What is Advocacy?

5. Defining Advocacy
The actions individuals or organizations undertake to influence decision-making at the local, regional, state, national, and international level that help create a desired policy or funding change in support of public libraries.

6. Q: Library Advocacy: Who, Where, Why Who do you think advocates?
Why do people advocate?
Where does advocacy occur?

7. Funding vs. Fundraising
Long-term
Sustainable
From governmental sources
Fundraising
Short-term
Less sustainable
From non-governmental sources, such as individuals, corporations, or special interest support groups

8. Advocacy Tactics
Activities that help change the hearts and minds of decision makers to support your public library. Tactics are the steps to take to achieve your advocacy goal.

9. Advocacy Tactic: Outreach
[Customize with local example, as available]
Outreach, Botswana

10. Advocacy Tactic: Public Relations
[Customize with local example, as available]
Public relations, worldwide

11. Advocacy Tactic: Marketing
[Customize with local example, as available]
Marketing, Latvia

12. Advocacy Tactic: Branding
[Customize with local example, as available]
Branding, Biblioteka, Poland

13. Advocacy Campaigns Advocacy Campaign Branding Marketing Outreach
Public Relations

14. Advocacy Tactic: Lobbying
[customize with photos of local elected officials]

15. Closing Reviewing our agenda:
Discuss advocacy as a concept and the definition of advocacy that we will be using throughout the training.
Learn how advocacy can help support the public library’s mission and goals.
Discuss how advocacy tactics are used to support library advocacy.

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