1. Module One - Part 2 Hotel Industry Categorization Geographic Categories

2. Major Geographic Categories
The major geographic categories used by the hotel industry are:
World
Continent
Sub-Continent
Country
Market
Tract or Submarket

3. Hotels in the US

4. U.S. Markets (sample country)

5. Regions Within a Country
STR organizes larger countries into Regions.
The nine regions in the U.S. correspond to the government Census regions.
There are regions in a few other countries as well.

6. Nine U.S. Regions (sample)

7. States or Provinces
Many countries have geographic divisions of states, provinces, districts or prefectures.
Hotel data by these geographic categories is very popular.
States vary widely when it comes to number of hotels and metrics such as ADR or Occupancy.

8. Occ & ADR – 12 Month Ending December 2014

9. Markets
Market is one of the most important geographic categories below Country, especially for a hotel GM.
Markets are created based upon the number of hotels in an area and the participation.
Markets are commonly thought of as cities, although they are also used to represent more rural areas outside of the major cities.
Markets roughly correspond to government MSAs (Metropolitan Statistical Areas).

10. Top 25 U.S. Markets (related to Revenue & Supply, excluding Las Vegas)

11. Occupancy & ADR - 12 Month Ending December 2014

12. U.S. Tracts Tracts are geographic sub-divisions of a market.
In a metro market, there is usually a tract for the CBD (Central Business District).
There may be other tracts in a city identified such as North/South/East/West, or Airport/Beach, or they may have names for suburban neighborhoods.

13. HAWAII/ KAUAI ISLANDS MARKET

14. Oahu

15. Hawaiian Islands

16. Occupancy & ADR - 12 Month Ending December 2014

17. Room Revenue - 12 Month Ending December 2014

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