1. Фрагмент уроку англійської мови за темою “Commercials on TV”
Listening

2. Pre-listening activities
What all this types of Mass Media have in common?
Let’s speak about them. Where can you find commercials?
Do people like them? Why?

3. Word file:
to advertise, advertisements, advertiser– рекламувати, реклама, рекламодавець
commercials - "commercial" is usually restricted to TV and radio whereas advertisements can be found in magazines/newspapers
entertainment - is a form of activity, gives pleasure and delight
snob - людина, яка претендує на вишукано-витончений смак, на виняткове коло занять, інтересів
advantages – disadvantages – переваги - недоліки
to do harm - have a negative impact
to interfere –to trouble without permission
to propagandize violence - rough relationships, terrorism

4. While-listening activities
Watch videos and fill in 2 gaps in the table
Student’s card1. Fill in 2 gaps in the table
What is being advertised?
What reasons are given in favor of these products?
What effect was used? 1 2 3 4 5 6 7

5. Check yourself What is being advertised?
What reasons are given in favour of these products?
What effect was used? 1
Adidas
Perfect quality, lasts long 2
Chrysler
Luxury and comfort 3
iPad
You can do everything with the help of it 4
Fanta
time to walk and play, makes your life bright 5
Shampoo “Head & Shoulders”
Thick, long hair 6
Protect the children
Be attentive to others, if you need help you may ask for it in this service 7
Toothpaste “Sensodyne”
White teeth without problems

6. Psychological effects of commercials
the snob effect;
the scientific effect;
the go-go effect;
the word and music effect;
the supermodern effect;
the ha-ha effect;
the VIP effect.
Student’s card 2 Try to find the definition for every effect. (Matching)
1 the snob effect
A The name of the product is repeated over and over again, put into a rhyme and sung several times. In the hope that you want forget it. The sung rhyme is called the “jingle”
2 the scientific effect
B You are told that the product is the most exclusive and of course rather expensive. Only the very best people use it.
3 the go-go effect
C Well-known people (stars, football players, actors) are shown using this product
4 the word and music effect
D A serious-looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.
5 the supermodern effect
E The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
6 the ha-ha effect
F This is suitable for teen market. It shows young people having a party, singing, laughing, having a wonderful time and, of course, using this product
7. the VIP effect
G You are told that the product is made with the use of the latest technologies
Check yourself 1 2 3 4 5 6 7 B D F A G E C

7. the scientific effect; the go-go effect; the word and music effect;
Watch videos again and try to define what effects were used in these commercials? (Fill in the 3rd column in the table)
the snob effect;
the scientific effect;
the go-go effect;
the word and music effect;
the supermodern effect;
the ha-ha effect;
the VIP effect.

8. Check yourself What is being advertised?
What reasons are given in favour of these products?
What effect was used? 1
Adidas
Perfect quality, lasts long
VIP effect 2
Chrysler
Luxury and comfort
Snob effect, 3
iPad
You can do everything with the help of it
Supermodern effect 4
Fanta
time to walk and play, makes your life bright
Go-go effect 5
Shampoo “Head & Shoulders”
Thick, long hair
Ha-ha effect 6
Protect the children
Be attentive to others, if you need help you may ask for it in this servise
Word-and-music effect 7
Toothpaste “Sensodyne”
White teeth without problems
Scientific effect

9. After-listening activities
Discussion
Name advantages and disadvantages of commercial
Advantages
Disadvantages
- It is available for everybody and suit any age group and social class
- Latest news, information and advertisements of any kind
 - One of the best form of entertainment
- Can be used in educational purpose
Helps to form public opinion
- Interferes into the private life of a person, too intrusive
- Given information may be not correct or even false/ Can misinterpret the information
- Propagandize violence and do harm to the psychological health
- Makes a person addicted to it
- Can manipulate people’s minds

10. GOOD LUCK!
Автор досвіду Т.І.Пивовар