1. Santa’s 12 lessons for Christmas

2. Do your market research
What would you like for Christmas?
Santa’s 12 lessons
for ChristmasSanta’s 12 lessons
for Christmas
Do your market research
Father Christmas always does his research to ensure he delivers what his customers want. Do you?

3. Know your target market
Santa’s target market is Christian children. What’s yours?

4. Understand your individual customers’ needs and wants
I’d like a new surf board
I’d like a book
I’d like a tennis racket
I want a guitar
I want a gardening kit
Understand your individual customers’ needs and wants
To Santa every child is an individual with an individual wish list. How can you show you value your customers as individuals?

5. What makes you different?
Santa offers a unique delivery service. What makes you stand out from your competitors in a way which is of value to your customers?

6. Be instantly recognisable.
Santa knows the importance of a consistent corporate identity and is instantly recognisable. Are you?

7. Be generous Thank you Santa Love from Santa
Santa knows the importance of giving. What can you share with others? Do you have contacts or information to help other people achieve their goals?

8. Build trust
Every child knows that Santa will have delivered when they get up on Christmas morning. Do your customers know that you will keep your promises?

9. Create loyalty

10. Encourage recommendations
Father Christmas always leaves presents in the stocking at the end of the bed
Father Christmas always brings what I ask for
If you write to Santa he’ll deliver what you ask for on Christmas Day
Encourage recommendations

11. Find a niche
Deliveries one day only!

12. Show you care

13. Keep the message simple
Happy Christmas
Keep the message simple

14. From Glenda at The Training Pack
Happy Christmas &
A Prosperous New Year
From Glenda at The Training Pack