1. ZiiLion Idea: A campus event check-in app @ renren Colleges: 4
Registered Users: 263
Events: 25
RSVP: 127
User feedback: 10
App renren : 150 likes

2. Outline

3. Active Users Timeline 2nd marketing 1st Server slow 2nd Server down
Social effect!!!

4. Get influential people to encourage events hosting on our app
This week’s Marketing
Get influential people to encourage events hosting on our app
Tsinghua
SJTU WU
HUST
Contacted 5 events hosts directly to request them to host on our app.
Contacted 4 people. Student Union Leader to help broadcast app.
3 influential people to get existing events hosts to host on our app.
Maintained contact with initial batch of test users including many from the student union.
Obtained 3 influential people in Student Union.
Assist in contacting hosts of new events to post events on our app.

5. User Feedback Tsinghua SJTU WU HUST
Problem: Few events, but none hosted on our app.
Reasons:
Not sure what can be posted on our app.
Not enough users on our app.
Problem: Many events but no interest to host on our app.
Reasons:
Server down twice in 2 weeks.
Initial events hosts not active on renren.com.
Not enough users on our app.

6. What we have learned Insights Solution
College students have low tolerance to technical faults. We should not save costs at expense of losing early adopters.
Over focused on Acquiring event hosts. We need to acquire event goers as well.
Exist event hosts who are unwilling to adopt renren.com as channel of promotion.
Upgrade Server to premium server in Hong Kong
Embed server monitoring services.
Increase awareness using all traditional channels. Like college BBS, QQ groups.
Fan page on renren.com
Monetary incentives
Need to quickly reach out to early adopters who use renren.com and will be ambassadors for our app.

7. Partnership
renren : current social channel our app is running on. App store is approved, app homepage is approved, and user data analysis tool is provided.
InfoBox : new start-up working on campus lectures. Would like to cooperate with our app.
palmap : start-up in professional online map. Willing to offer us detailed free campus maps.
Lashou : largest Groupon-like company in China. Have connection, but need to have more users to be impressive.

8. Next week’s marketing Monetary Incentives Tsinghua (Beijing)
Considerations
Proposed System
Test with one college to see if there is noticeable differences in results using virality tests.
System of incentives important, need to distinguish between small and large student bodies.
Sponsoring 1RMB per person RSVPed to any event held on our app
Cap of 500RMB per event ($80)
Valid for events till 5th March (2 weeks)
Assume a user RSVPs to 5 events within 2 weeks, user acquisition of 5RMB ($0.80)

9. Thank You!