1. TOTALLYHER STYLE & BEAUTY PORTFOLIO
MAKING OUR BEAUTY MARK!
TotallyHer is dedicated to providing consumers with the best
makeup, skincare, style and product advice available.
Whether it’s millennial beauty on theFashionSpot and Beauty Riot,
AA beauty on Curly Nikki and Naturally Curly, Hispanic lifestyle on Momtastic for Latinas, Diversity on Afterellen, or “ageless beauty”
on Momtastic and Total Beauty, our commitment to create style
and beauty content specific to audiences, ethnicities, skin conditions, hair types and more is unparalleled. From tips and tricks, to reviews and recommendations TotallyHer is the inspiration every woman needs to find her daily dose of beautiful.
7.7M
Uniques
per month
Source: comScore Plan Metrix October 2014; Server Analytics September 2014

2. MULTICULTURAL FEMALE LIFESTYLE DIVERSITY 34% Are Smartphone users
We reach 39% that have a $75K+HHI
39% Consider myself influential
37% Advise others on online shopping
35% Consider myself sophisticated
34% Are Smartphone users
13MM Monthly video views users
Of Multicultural Audience
that are heavy internet users
36%
Source: comScore, Key Measures February 2015/Plan Metrix January 2015 Media: TotallyHer/*Evolve Media LLC

3. REACHING MULTIPLE AUDIENCES
DIVERSITY
REACHING MULTIPLE AUDIENCES
Multicultural audience: Hispanic, AA, Asian
1.6M 2M
500K
3.6M
Source: comScore Key Measures – Multiplatform, July 2014