1. London IP Summit 2016 -Key take-away from Standardisation
Renaud Di Francesco, PhD
Director Europe Technology Standards Office
Sony Europe Ltd

2. Value creation in the early stage/development of the process
Developing patents and standards
two categories of motivations in carrying the patents further:
Farming
this is where your commercial activity is now. You need to strengthen, protect, ringfence.
Ex: Sony in TV, Sony in Mobile Phones
Hunting
this is where you have no commercial activity (yet). You prepare for expanding to these markets, or just trading/negotiating cross licensing with those active in such markets.
Ex: (not populated by any patent now) fictional Company-X patent in refrigerator market, that would be an asset. You know which companies lead in the US refrigerator market?
wide scale in our Labs
standardisation journey (my team and myself)
inventor, with some of my team members
favourite areas outside of commercial activity, “at the edge” as in “border rectification” or go-game patterns.

3. Criticality Not all patents have the same importance.
This is not just money:
critical path with nobody able to bypass.
Determine
Root of a family of needed technologies
Where the critical path is.
A simple example
Mobile “air interface”
Radio access from any device or base station
Standardisation work in 3GPP (where mobile standards are developed)
most critical at the RAN level (“radio access network”)
corresponding groups RAN1 and RAN2 are critically attended and contributed to.
German philosophers’ “Engpass”, bottleneck in English.

4. Market Demand, Market Adoption
Standards developed
Demand
requirements to meet a perceived demand
Market
delivered to an evolving market
Result
adoption or rejection of the standard to any degree
A standards contribution embeds a novelty
captured by a new patent being developed
or an existing gem in your portfolio.

5. Risk of pre-cooking standards
Complete proprietary solution
submitted to standards committees (with embedded patents) is rarely successful
Standards easier built through cooperation
process kept open
multiple players and roles (requirements + adoption)