1. Ad Receptivity Survey Adults 60+ June 2011

2. Most Noticed Ads % Adults 60+
Q: In which medium are you MOST LIKELY TO NOTICE advertising?
Source: BBM Analytics OmniVU June 2011

3. Most Receptive To Ads While... % Adults 60+
Q: When are you MOST RECEPTIVE to advertising messages?
Source: BBM Analytics OmniVU June 2011

4. Most Attentive To Ads While... % Adults 60+
Q: When do you pay the MOST ATTENTION to advertising messages?
Source: BBM Analytics OmniVU June 2011

5. Favourite Advertising % Adults 60+
Q: Thinking about your FAVOURITE advertisement, where did you see/hear it?
Source: BBM Analytics OmniVU June 2011

6. Most Emotive1 Advertising % Adults 60+
Q: Have you ever seen/heard an ad that has made you LAUGH or CRY?
Source: BBM Analytics OmniVU June 2011

7. Most Emotive2 Advertising % Adults 60+
Q: Where did you see/hear the ad? (subset of Emotive1)
Source: BBM Analytics OmniVU June 2011