1. The User Experience: Online and IRL
Designing for Digital
April 6, 2016

2. The Website Redesign: Before

3. Personas Methods Applications for website redesign
Applications for other projects

4. Data Analysis Methods Applications for website redesign
Applications for other projects

5. 1. Fill in the blank! I go to UCF Libraries website to _______________.
Access databases for research
Find articles.
Find research articles for papers and projects
Renew library materials (because I'm too lazy to bring them back)
Study
Find books
Library hours
Use the databases
Data Analysis
surveys

6. Card Sorting Open Sort 42 cards 56 participants
Used online tool - Optimal Sort
option to download cards
still able to recruit in person
reach online & regional students
analysis
$150 per survey, plus 50% discount for educational institutions

7. Card Sorting

8. Usability Testing

9. The Website Redesign: After

10. LSU Libraries Before
While somewhat dated, and with some design inconsistencies, the basic layout was reasonable, e.g.
Prominent search box
Help
Blog
Slideshow
Rather than launch a formal “redesign” process, our approach was to adopt a gradual, iterative redesign. My initial response to the home page was that the basic layout was fine, and a radical change to the home page was not top priority.

11. LSU Libraries Iterative Redesign
However, our internal landing pages were in desperate need of attention. This page, for example, was one of our most used pages.

12. Analytics
One of my first steps was to analyze our usage stats. I started with the most common metrics, such as:
Most visited pages (top 10, top 100)
Desktop/Mobile
In-site navigation vs. search

13. Analytics Our most visited pages included some surprises.
Home page, databases page
Mobile site (auto detect script)
Special Collections
Hours
Music Page (earlier screenshot)
Two orphaned subject guides
Learning that the Music page was one of our busiest pages moved it up my priority list. Several other high-use landing pages were in similar condition. So my first goal was to develop a standardized design for landing pages.

14. Analytics High mobile usage 11.4% of visits were from mobile devices
This raised the priority of rebuilding the site to be responsive and “sunset” the mobile version. The mobile version had numerous issues and had to be manually updated
I also noted the substantial usage of the mobile site. This was even more reason to ensure the site was responsive.

15. Survey I also launched a survey. The goal were to:
get baseline satisfaction date
Assess ease or difficulty of finding information
Invite open-ended comments that would suggest further avenues for study

16. Survey I also launched a survey. The goal were to:
get baseline satisfaction date
Rate overall satisfaction
Very Satisfied
48%
Somewhat satisfied
35%
Neither satisfied nor dissatisfied 7%
Somewhat dissatisfied
Very dissatisfied 3%

17. Survey
How easy or difficult is it to find library materials (books, articles, etc)
Easy or Very Easy
Difficult or Very Difficult
Books
80.65%
9.68%
Articles
75.41%
9.84%
Specific Databases (e.g., JSTOR)
67.74%
6.45%
Specific Journals (e.g. Nature)
66.13%
8.06%
Newspapers
60.00%
14.55%
Archival Material
47.27%
16.36%
Digital Images
45.28%
18.87%

18. Survey
Easy or Very Easy
Difficult or Very Difficult
Research Help
77.05%
4.92%
Contact Information
83.61%
6.56%
Library News & Events
85.00%
1.67%
Reserve a Group Study Room
66.10%
6.78%
What Items I Can Borrow
61.02%
10.17%
How Long I Can Borrow Items
60.00%
15.00%
Interlibrary Loan
59.32%
15.25%
Fines and/or Fee policies
54.24%
How easy or difficult is it to find library information?

19. Survey Rate the importance of the following information.
Very Important
Not Important
Library Hours
88.89%
Library News & Events
38.10%
14.29%
Tutorials
55.56%
9.52%
How to Reserve a Study Room
77.78%
1.59%
Borrowing Policies
73.02%
3.17%
How to Contact a Service Desk (e.g.Circulation, Government Documents)
66.67%
How to Contact a Subject Specialist for Research Help
61.90%
Rate the importance of the following information.

20. User Testing - Ebooks Initiative
I’m going to discuss the iterative testing of a specific feature set. But first, I’ll walk through some of the basics of conducting user testing.

21. Usability Testing
•Usability testing refers to evaluating a product or service by testing it with representative users.
•Participants will try to complete typical tasks while observers watch, listen and takes notes.
•The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product.

22. Usability Testing Laptop with webcam and microphone Recording Software
Not essential, but VERY helpful
Captures everything, including facial expressions, every word spoken, and mouse movements
Enables you to share highlights with stakeholders in a way that is far more convincing than words alone)

23. Usability Testing Recording Software Examples Usability Studio ($40)
Silverback ($40) (Mac only)
Camtasia $$
Captivate $$
Morae $$$$

24. Usability Testing Patience Empathy Listening Observation Facilitation
I.e, the skills required for helping a patron at a service point, or teaching an instruction session

25. Usability Testing - Common Pitfalls
Creating leading questions
One example is using leading jargon, such as a term like Interlibrary Loan, or the name of your catalog, unless it is in proper context (i.e. a professor assigns students to search in a particular database)
Interrupting too often
Not creating an effective report or summary of results

26. Usability Testing - Overview of Steps
Identify Goals
Create test plan
Recruit participants
Refine scenarios and/or tasks
Pre-test
Execute Tests
Discuss testing results and changes to make

27. Usability Testing - Overview of Steps
Identify Goals
Create test plan
Recruit participants
Refine scenarios and/or tasks
Pre-test
Execute Tests
Discuss testing results and changes to make

28. The Website Redesign: After

29. Questions? Carrie Moran carrie.moran@ucf.edu
Dave Comeaux