1. Celebrity chefs Who are they? How did they become famous?
What is their brand?
How do they market themselves?

2. WHO ELSE?? Gordon Ramsey Jamie Oliver Heston Blumenthal Matt Moran
Wolfgang Puck
WHO ELSE??

3. The Rise of the food icon Jamie Oliver Who is he?
James Trevor Oliver
Born; 27th May Essex, England, UK.
Parents ran a pub so from an early age loved the kitchen atmosphere.
First job: Pastry chef.
First T.V show: ‘The Naked Chef’

4. How did he become famous?
It was an accident! He worked at the famous ‘River Café’ that had a film crew there, wasn’t supposed to be working but the producers saw and loved him!
1999 ‘The Naked Chef premiered and the rest is history!
2000 became face of Sainsburys

5. 2005 his controversial program for healthy school lunches.
2003 Jamie received an MBE
2005 his controversial program for healthy school lunches.
‘Most inspiring political figure’ 2005
2008 Jamie's Italian
Franchised them and they now cover half the world.

6. What is his personal ‘brand’?
Healthy/Fresh/nutritious/Simple Cooking
Accessible cooking techniques for all to achieve
Activism
Charity
Nutritious
His brand is him, its his life and he lives it every day.

7. How does he market himself?
Almost 30 cookery books
30 plus different T.V series
Live shows Often controversial to get his message across.
Strong advocate for healthy cooking trying to change laws and policies to decrease food related disease.

8. Face of Woolworths for fresh food and cooking
Line of cookware.
Jamie Oliver isn’t just a Chef that’s on T.V he is the brand, every aspect of his life reinforces this fact. He has dedicated his life to providing everyone the same opportunity to healthy, nutritious food.

9. Your Task
(Musical people will have a separate, smaller task for today only)
(Groups of two)
Research 1 celebrity chef (Everyone must choose a different one!) –Who are they? Their career progression? When and how did they become famous? What is their brand/ image?
Create a 5 minute video in IMovie (or equivalent) that acts as an advertisement for your chosen chef. One person can act the part of the chef and the other can be film producer. Be as creative and humorous as you like, you want people to love your celebrity chef!