1. Example process of consolidating master data
From the member database we have:
From the eShop we have:

2. Example process of consolidating master data
We map the sources and extract master data into a common first stage:

3. Example process of consolidating master data
We parse the staged data:
This step may include intelligent parsing with reference data
as salutations, given names and surnames

4. Example process of consolidating master data
We match data with external reference data:
A given name is identified as a nickname (synonym):
All addresses have a match with an external address directory:
The possible organization has a confident match with an external business directory:

5. Example process of consolidating master data
Then we split some of the rows and make a dedupe and consolidation: