1. Media
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2. Types of media
In our day to day lives we are surrounded by media and this is what makes it such an influential organization.
There are many different types:
Television Magazine
Film Newspaper
Radio Books

3. History of sport and television
In the last 50 years the coverage of sport has significantly increased. Through digital TV and satellite TV has brought more exposure to sports.
Sports are televised around the world. There are Manchester united fans in India, china and Australia, Huddersfield town fans in Ras Al Khaimah.
The range of sports that are shown has increased.
The media has turned talented sport professionals into media celebrities, therefore there is more interest in sport.
Sport is a huge industry and people are willing to spend more on watching sport on television than ever before.

4. Television and Sport
Television has had a large role in raising participation in sport.
Edited highlights and high profile presenters inspire others to get involved.
Motivational music is often combined with exciting clips of sport performances.
Programmes are frequent and timed so large audiences can watch it.
Greater public awareness of disability and minority sports, if they receive exposure on tv.
Attracts more sponsorship and funding into sport, which improves standards of performance, equipment and facilities.

5. Television and sport. The media is so powerful!
Media companies often contribute towards prize money, and allow people to see the biggest competitions in the world.
Many changes have occurred as a result of the wishes and demands of television and the media.

6. Television and Sport Examples include:
Squash – To make the scoring more interesting competitors score on every point rather than scoring only on their serve.
Athletics – Grand prix events allow for the whole meet to be completed in one evening.
Rugby and Tennis – Introduction of video referees to make decisions on tried and balls carried out.
Tennis – Tie breaks at the end of a set so matches finish more quickly.

7. Television and Sport
Football – Manes have been added to shirts so viewers can easily recognise players, the new offside rule to prevent stoppages.
Rugby – 5 points for a try has been introduced to increase the score.
Skiing – To make winter sport competitions more exciting to watch they have introduced extreme snowboarding and skiing where competitors perform acrobatics.

8. Negative impact of media
There is a huge negative impact on less televised sports. This can include sports that are not popular , minority sports or predominantly female sports such as netball.
If the media does not promote the sport then people are less likely to understand it and therefore take part.
Less media coverage can mean less sponsorship , funding and other financial support.
People do not watch sports that are not popular so the media doesn’t show less popular sports. Netball is hardly shown in the UK.

9. Negative impact of media
The impact of media and television on the sports performers, managers and coaching staff can be very negative.
The media can intrude on sport stars and managers personal lives trying to find a sensational story , to make it difficult for them to concentrate on training.
This can cause the team to lose confidence, it can also stir crowds and spectators to be negative. The media has sometimes been blamed for the England football team’s poor performance.
Sport stars and managers are often asked to give interviews and make appearances. This can disrupt training and recovery time.

10. Negative impact of media
The major television corporations make high physical demands on players by insisting on teams competing in many competitions.
Some players receive huge amounts of publicity and is often reported that they lose interest in performing and start to become interested in fame and media.
The media is often speculating about the transfer market and who will be bought and sold, this can cause performers to feel stressed and underperform.