1. Nestle Submitted to: Dr. Rajesh Sharma Submittted by:
Rishabh Jain JN170108
Pratik Pradhan JN170096
Shiva Kant Shukla JN170126

2. Micro Environmental factors
Suppliers
Competitors
Publics
Market Intermediaries
Customer

3. Contd… Suppliers -Paras Spices, Chicory Farmers. Competitors
- Group Danoe, Hershey Foods, Unilever VN.
Marketing Intermediaries
- Kokila Agencies Vellore, M/S Loginish Logistics India Pvt Ltd. and many more.
Publics
- Employees, Stakeholders, Academia, Governments, Suppliers.
Customers
- The products of Nestle are suitable for every age group.
Even other companies purchase from it like Dominoes, Duncan hines

4. Macro Environmental Factors
Social and Political factors
Technological Factors
Cultural factors
Economic factors
Natural Factors
Demographic factors

5. Contd… Demographic Factors: Category Age Product Infant 0-4 years
Cerelac and Lactogen
Teenagers
13-20 years
Kitkat, Maggi, Chocolates
Occupation
25 years above
Nescafe Classic
Demographic Factors:
Technological Factors
-Nestle beverge vending machine-multi option
Cultural Factors
- Milk substitute for infants
Social Factors
Help 50 million children to lead healthier
life
Economic Factors
- Employment opportunities
Natural Factors
- Plants at different places such as Karnataka, Punjab.

6. Market Research Techniques
Primary market research
Quantitative
Qualitative
Secondary market research

7. Customer Value Creation Strategy
Nestle uses the most suitable language for advertising in different countries
Nescafe employees a “think globally, at locally” strategy.
Nescafe coffee is marketed as global brand even through advertisement messages and product formulation.
E-invoicing
Product innovation

8. Thank You