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Economics of Brewing Industry (vii) - other

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1 Economics of Brewing Industry (vii) - other
Tomáš Maier WS 2017/2018

2 News

3 News

4 State aids in the sector (2016)
Barley: possibility of interventions Subsidies for irigation of hops gardens Subsidies for reviving of the hops garden Voluntary support connected with the production (direct payments), ,73 CZK (2015) Temporary internal supports

5 Temporary internal supports
2011 2012 2013 2014 2015 Rate CZK/ha 6907.2 Source: CSIF

6 Position of brewing industry in frame of beverage production
11.05: beer; 11.06: malt Drinks in frame of food industry makes 22 %

7 Production vertikal

8 Organizations in sector
Association of the Malting Barley Producers in Bohemia, Moravia and Silesia Association of Hops Growers in the Czech Republic Czech Beer and Malt Association Czech Association of small independent Breweries Bohemian-Moravian Microbrewery Association Brewers of Europe

9 Organizations in sector
Research Institute of Brewing and Malting Hops Institute Agricultural Research Institute in Kroměříž Research Institute of Crop Production

10 Organizations in sector
Beer Friends Associations (EBCU) Club of Collectors of Beer Souvenirs

11 Periodical publications
Brewer's Calendar Barley Yearbook Hops Yearbook Beer Yearbook Site and Outlook Report Fermentation industry

12 Degustation competitions
Czech Beer Gold Cup PIVEX Czecch Beer Seal Spring Award of Czech Brewers Beer of the Czech Republic Hops Harvest Supper Special and Atypical beers BFA

13 Licence production Plzeňský Prazdroj Heineken Staropramen

14 Staropramen Russia nad Ukrajine approximatelly 3 mil hl of Staropramen, in frame of AB InBev Romania, Bulgaria, Montenegro, Hungaria, … Asahi 45 thousands hl Stella Artois 30 thousands hl

15 Plzeňský Prazdroj (2006) Gambrinus - Šariš apporximatelly 50 000hl
Kozel - Šariš 320 thousands hl, Kaluga 980 thousands, Dreher 190 thousands PU - Tychy 100 thousands hl, Kaluga 40 thousands hl Klasik - Dreher 50 thousands hl Kozel in Russia 2015 apporximatelly hl

16 Heineken Krušovice in Russia and Slovakia Starobrno in Hurbanovo
Zlatý Bažant in Starobrno

17 Microbreweries Brewpub Microbrewery Craft brewery
Costs differences

18 Microbreweries Source:

19 Microbreweries

20 Microbreweries Prague

21 number of microbreweries per 1 mil inhabitans in selected states
2011 2012 2013 2014 USA 6.2 7.5 9.0 11.2 Czech 11.4 13.6 18.2 22.0 Austria 10.8 12.8 Germany 8,1 8,2 6,9 8,4 United Kingdom 13.9 19.4 22.3 21.9 Switzerland 38.2 40.1 44.3 53.7 Spain 1.5 2.5 4.4 6.8 Italy 5.5 6.7 8.1 9.6 Ireland 3.2 5.0 6.9 Brewers of Europe

22 Enter to the sector of microbreweries
Licenced business - trade register Building office Regional office Hygienic office (also sonic pollution) Environment River basin office Firemen Neighbour Customs office Czech Farm and Food Inspection

23 USA Microbrewery: A brewery that produces less than 15,000 barrels (17,600 hectoliters) of beer per year with 75 percent or more of its beer sold off-site. Brewpub: A restaurant-brewery that sells 25 percent or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar. Contract Brewing Company: A business that hires another brewery to produce its beer. It can also be a brewery that hires another brewery to produce additional beer. Regional Craft Brewery: An independent regional brewery with a majority of volume in “traditional” or “innovative” beer(s).

24 Laboratory and university breweries – Veselí nad Lužnicí

25 Laboratory and university breweries – Ústí nad Labem

26 Laboratory and university breweries – Mendel University

27 Laboratory and university breweries – Brewery Litovel

28 Laboratory and university breweries – Jeník CULF

29 Laboratory and university breweries – UCHT

30 Laboratory and university breweries – Food secondary school

31 Laboratory and university breweries – RIBM

32 Laboratory and university breweries – Pilsner

33 Laboratory and university breweries – Saaz

34 Laboratory and university Agriculture Faculty - USB

35 Marketing and advertising
Pressure on idetification Men Conservativeness Ethics Sexism Political correctness Diversification x homogenity Bernard

36 Marketing and advertising
Superpremium Premium Low-cost Local

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41 1998

42 2008

43 Sexism??? - billy goat

44 Sexism???

45 Ethics???

46 Bernard

47 Bernard

48 Bernard

49 Bernard

50 Bernard

51 Bernard

52 Bernard

53 Bernard


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