1. “Reaching Women Effectively as a Market”
Global Summit For Women
13 May 2017

2. Curate BEE Digital
Client Vision We want you to have a digital legacy of your knowledge and experience so that you continuously inspire people in current and future generations.
Our Goal
Be The Global Digital Marketing Agency for Small to Medium Size Businesses
Our Amazing Team Culture
Fearlessly honest
Extremely passionate
Be the change you seek
Go and fix a problem you see
Make ethical decisions

5. Women and internet Perfect Match!
Content – Lots of it! Allows Research
Communication – Blogs, E-newsletter, Website Content, Reviews, Post Comments, Live Chat
Community – Social Media, Forums, Peer Reviews
Convenience – Information can be accessed 24/7
E-commerce – Purchases can be made 24/7

6. Style and approach Men and Women are Different!
Personalise your communication and be specific to addressing the needs of your buyers. Technology can help.
Content written in transparent, conversational style that is not salesy or sexy – focus on knowledge sharing
Values – share organisational beliefs if supporting community
Nurture – remember your customers on milestones eg. Birthday, Wedding Anniversaries
Solve problems specific to women eg. Making it easy to juggle work and life

7. Thank You
Contact
@sandra_dsouza