1. Power of Social Media Analytics
Samantha Pham

2. Need of Social Media Analytics
Social networking is the most popular online activity
91% of online adults use social media regularly
Facebook, YouTube, and Twitter are the first, third, and tenth most-trafficked sites on the Internet
Users spend 20% of their time on social media

3. Social Media Analytics Process
Capture
Gather data
Preprocess the data
Extract pertinent information from the data
Understand
Remove noisy data
Perform advanced analytics
Present
Summarize and evaluate the finding
Present the findings

4. Capture
Identify conversations on social media platforms related to its activities and interests.
The capture phase covers popular platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest,Tumblr
Some ways to capture data: using Cloud-based archiving services like Archive social, PageFreezer, Backuppify

5. Understand
Clean data by using some statistical methods and other techniques from text, data mining, machine translation, network analysis
Provides information about users’ sentiments—how they feel about the company and its products—and their behaviors

6. Present
Summarize and evaluate the finding
Present the findings

7. Key social media analytics techniques
Opinion mining (or sentiment analysis)
Topic modeling
Social network analysis
Trend analysis
Visual analytics

8. Business Value of Social Data Analytics
Product-design development
Product Production
Marketing: Brand awareness, Brand management, and word of mouth

9. Challenges How to track social media return on investment
How to identify and engage with the most influential social media users
What tactics to use to create an effective social media strategy