1. SHOP – Strategic Housing for Older People December 2011

2. City of Bath
I live here

3. I don't live here...

4. ..or here

5. However, when I get to this...

6. and because of...
these
and
this

7. I will have to move...

8. ...unless Bath City Council brings back these

9. The message
Therefore, older people’s housing is about all of us, whether for ourselves or for our parents. For example:
By 2030 in West Somerset 40% of the population will be aged 65 and over.
The total annual expenditure on care in England is around £23 billion. In many places it makes a significant contribution to the local economy.
The refurbishment of sheltered housing and the development of specialist housing for older people could provide a significant boost to the economy.

10. National demographics
Numbers of people aged 80 and over will increase from 2.3 million to 4.4 million by twenty years’ time.
Nationally, big differences between rural and urban populations, eg, by 2030 the population aged 75 and over will have increased on average by 47% in urban areas and by 90% in rural areas.
Already 60% of all hospital beds are occupied by people aged 65 and over, 40% of whom have a dementia.
The rate of admissions of older people to hospital in the last ten years has grown at nearly double the rate for the whole population.

11. Older people and housing
At the last census some 76% of year olds people were property owners.
Nearly 50% of all housing equity is held by people aged 65 and over some £3 trillion worth of property assets.
About a fifth of older people live in social housing although an increasing proportion of social housing is occupied by older people. Only about 5% live in privately rented accommodation.
There are just under half a million units of specialised housing although only about 40,000 are extra care.

12. What do older people say they want
Low maintenance property.
Security.
Good access to facilities and transport.
Good neighbourhood.
Attractive accommodation that's fit for purpose.
To stay in their own property and not to go into residential care.

13. Issues in specialist housing
Little innovative development in the private sector.
Ageism implicit in design from housing to adaptations.
Older people not seen as a priority in planning terms.
Less funding by the state.
Sheltered housing estate dated.
Health not recognising the potential gain from housing.

14. Benefits of specialist housing
Delivers clear health gain in lessening the impact of COPD, fewer falls, concentrates need for care.
Frees up family housing in both the public and private sector, and offers more units of accommodation per hectare.
Allows a win-win to the public in terms of their use of housing equity.
Combines care and control for the service user.

15. Strategic Decision Making – from outcomes to outputs
What strategic outcomes are being sought by and for older people?
Which of these outcomes might be delivered by an accommodation based response?
What part should extra care housing play in making that response?
What is the right model for extra care housing in my area?

16. Strategic Housing for Older People
Update and refresh the old toolkit.
Bring together a wide range of material about housing for older people.
Make it much more applicable to all housing not just the public sector.
Provide readable and accessible documents, whether you are a strategic planner, an elected member or a consumer.

17. Section A
Provides a background to demand and supply in the older persons housing market.
Tools to cover -
Improving understanding of demand and supply.
Consultation with older people.
Reviewing sheltered housing.

18. Section B
Focuses on the development of extra care and in particular on its planning, design and development.
Tools to cover -
Marketing ECH.
Measuring outcomes.
Design and specification.
Workforce issues.

19. Example tools Designed to be copied and used.
All materials will be available on the website.
Bibliography / references as a separate document.

20. The SHOP-ping programme
What’s in the SHOP - An introductory day with the SHOP authors planning how to take forward your thinking about housing for older people.
Wholesale Shopping - Developing Market Position Statements and Accommodation Strategies
The SHOP refit - Reviewing your sheltered housing
Designer Shopping - Understanding what good design looks like in housing and neighbourhoods suitable for older people

21. Consumer Decision Making – from planning to purchase
What type of accommodation do I want in older age?
What are the features of extra care housing I would see as important?
What choices about the type and style of accommodation do I have?
What will it cost me to move to ECH and to live there?

22. So I don’t really fancy this

23. I certainly don’t want this
Sunny-side

24. But I would quite like this