1. Presenting Insights – Engaging Audiences
GIMRA Presentation
Prepared for: Van ValdezI Ref: RI/ ATI Date: December 2014
This document is marked Private
This document is marked Private

2. Agenda Agenda Who is Here Today? Contents Our “brief”
Bringing Findings to Life
The End Result
Let’s Start at the Very Beginning
Development Pipeline
The Insurance Infographic
Any Questions
Rebecca Ironside
Snr Research Director Qualitative
Annabelle Truscott
Research Director Retail & Finance
Contents
images subject to copyright and supplied by thinkstock 2
This document is marked Private
This document is marked Private

3. Our “Brief” for Today
Provide examples of ways of presenting insights which engage audiences, from the most research literate insight manager to a distantly involved board member. 
Our focus will largely be on the impact gained from spending time in the consumer’s world, and using film footage to create visually rich and memorable presentations
Bringing audiences to life and keep findings top of mind longer than a typical research deck would 
This document is marked Private
This document is marked Private

4. Many People Dread Research Debriefs
Often with good reason!
This document is marked Private
This document is marked Private

5. Bringing Findings (and consumers) to Life
“Evidence”
Livening Dull Content
Helping Stakeholders to believe this really is their customer
Particularly facts and figures
But also less interesting topics or respondents
Memorable
Real
Multi sensory outputs remain in the audience’s mind longer than a chart does
A chance to see behind closed doors, see the real consumer, not their constructed group respondent personality
This document is marked Private
This document is marked Private

6. Bringing Findings to Life – The End Result
Some Examples
A Few Examples of how insights can be brought to life 2. 4. 1.
Emphasis 3.
Infographics / information in a visual way
Behind Closed Doors
Animation
Emphasising what’s been said, illustrated verbatims and key facts
Animated PowerPoint and graphics to illustrate findings
We will focus on this and use as a case study today
Respondents self filming and bringing their worlds to us
However, it’s not just limited to the findings, film engages respondents too…
This document is marked Private

7. Let’s Start at the Very Beginning
If you want to include film, animation or graphics in your findings - you need to start thinking about it almost as soon as the project is commissioned
Every one hour spent on this at the beginning of the project, saves ten hours at the end of the project
This document is marked Private
This document is marked Private

8. The Development Pipeline
Understanding how we get to the final output
Conception and Planning (Pitch/proposal Stage)
Fieldwork (preparation)
Storyboarding & Clip Selection
Finalise & Publish
Post-production
This document is marked Private
This document is marked Private

9. And We’ll Use A Relevant Example
We conducted a Benchmarking study in response to clients who often ask how their industry compares to others. We covered 18 service areas, but today we’ll focus on General Insurance
UTILITIES
INSURANCE
BANKING/ FINANCE
MEDIA
EMERGENCY COVER/ SECURITY
Gas Supply
Electricity Supply
Water Supply
Home
Pet
Private Health
Travel/ Holiday
Vehicle
Current Account
Savings Account
Credit Card(s)
Subscription TV/ Film Service
Home Telephone
Broadband/ Internet
Mobile Phone
Car Breakdown Cover
Home Emergency Cover
Home Alarm/ Security Service
NB. potential to add other service areas
This document is marked Private
This document is marked Private

10. The Insurance Infographic
Moving from Powerpoint and data to an Infographic – towards taking it further for the presentation
This document is marked Private
This document is marked Private

11. Some Reminders Key Things to Remember Start Early Plan it Out
Think about desired output as early as possible – will video be a reporting medium?
Who is the ultimate audience for the findings (and can they access video content easily?)
Start Early
Best practice for video capture
Impact on questionnaire design or discussion guide planning
Impact on recruitment / type of respondents
Plan it Out
Consider the options available / possibilities within timeline and budget
Not always film, might simply need enhanced graphics
Don’t use it for its own sake!
Choose Approach
Level of quality recquired
Additional costs such as stock music, development of templates
Ultimately, how it will be played back or accessed in future
Technical Spec
This document is marked Private
This document is marked Private

12. Thank you!” Any Questions? This document is marked Private

13. This document is marked Private