1. Weblogging: A study of social computing and its impact on organization
Presenter: Han-Ming Jeffrey Chen
Instructor: Dr. Pi-Ying Teresa Hsu
Date: Apr. 20, 2009

2. Kwai, R. & Wagner, C. (2008). Weblogging: A study of social computing and its impact on organizations. Decision Support Systems, 45,

3. Content Introduction Literature review Methodology Result & Conclusion
Reflection

4. Introduction
A recent survey from the Gallup Poll organization reported that 20% of the respondents participated in blogging activities and 28% of them were aged 18–29.
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5. Introduction
The most commonly used social networking technologies are discussion boards, real time chat, P2P newsgroups, and listservs.
(Lee, Vogel, & Limayem, 2002)

6. Introduction Social computing is defined as any type
of computing application that serves as an
intermediary or a focus for a social relation.
(Schuler, 1994)

7. Literature Review Background on weblogging
Popular weblog technology feature

8. Background on weblogging
The term weblog was first coined by John Barger in December 1997.
(Bausch, Haughey, & Hourihan, 2002)

9. Three generations of weblog
First Generation
first-person diaries, with the focus of being a “log of the Web”
Second Generation
more between weblog communication features, including the important “permalink”
(permanent URL to each individual weblog entry).
Three Generation
application blogs, which provide practical applications for the webloggers to use
(Du & Wagner, 2006)

10. Popular weblog technology feature
a broadcasting feature for disseminating
messages to community members
Bulletin
allowing community members to add
comments on other weblogs
Commentary
show how good a weblog is by other
webloggers
Eprop
a permanent URL to each individual
weblog entry
Permalink

11. Popular weblog technology feature
predefining templates for webloggers to design their websites
Skin/Scheme
allowing webloggers be notified when
their interested weblogs are updated
Syndication
Metro/
Bloging/
Community
groups of webloggers in same geographical region or with a shared interest to interact together

12. Methodology Participant 33 college students Age Place Method Period
20-22
(all but two were young adults)
Age
Different universities in Hong Kong
(a Chinese speaking city)
Place
Individual interview
by Hourglass Approach
Method
Period
Around 30 minutes

13. Characteristics of different user types
Result
Habitual
(enthusiastic)
Blogging lurker
Characteristics of different user types
Active
Personal

14. Habitual Active Personal
Blogging luker
Frequency
Several times a day
Once daily
Not fixed
Duration
Hours per day
Around 1hour per day
Depends on own needs
Peer influence
High
Low
Unknown
Group belonging
Strong
Weak/none
Preferred tools
Community
building
Journal
writing
Content
management
None

15. Habitual (enthusiastic)
Users
Technological needs
Habitual (enthusiastic)
Content management tools
Community building tools
Search by category
Commentary
Time structuring
Active
Personal
Secure closed blog
Blogging luker
Reading

16. Conclusion Emergent model of needs-technology fit model Impact on
organizational computing

17. Needs-technology fit model
Needs (Social)
Technology
Needs-Technology Fit
Usage Type

18. Impact on organizational computing
Impact on the internal organizational environment A number of “open-minded” companies have adopted instant messaging for internal communication between employees as well as external communication between business partners, with good results.

19. Impact on organizational computing
Impact on customer relationships
Marketing departments will be to adopt the weblog medium (technology) and mode (voice), to interact with the most intensive weblog users, but also to at least change the mode of communication for customers becoming used to the “voice of the Web.”

20. Reflection ? Bloggers’ innovative characteristics Quality relationship
Innovation adaptation
Product
attributes
Characteristics of different user types ?

21. Thank you for your attention!