1. General concepts:
Need branding for a new gym
The name of the gym is The Fray 817
The URL is
No individual workout like 24 Hour Fitness
Everything is taught in a class with certified instructors
Classes taught are:
Boxing
Muay Thai
BJJ
MMA
Krav Maga
Cross Fit
Yoga
Interval Fit

2. Philosophy of The Fray 817:
Life is a struggle. A struggle can be
Getting healthy
Finding peace
Need for community
Regaining self confidence
Reducing stress
Learning self defense to:
Prevent bullying
Rape prevention
Personal safety
When you enter a gym you enter into a struggle
A struggle is a fray, hence the name The Fray.
On the front door will be “Once More Into The Fray”
Each person is unique
There is no one correct way through your struggle
Instructors are there to:
Assist you in finding your way through your struggle
No matter what path you choose
Train you in proper technique
Encourage you, give you hope

3. The above shield represents:
Loyalty
Honor
Protection
Strength
The 8 point star represents the different paths through the struggle

4. The arrows represent different paths through your struggle
The arrows represent different paths through your struggle. Drop the skull maybe replace with a shield.